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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

83

Basic Reporting and Analytics

83

Contact Database

83

Mobile Optimized

83

Auto-Responders

82

A/B Testing

82

SPAM Compliance

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

84

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Alex D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"A good tool for creating newsletters."

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

I am a fan of the ease with which visually appealing newsletters can be created and mail lists can be managed. Through the analytics tool, I can check who has opened the newsletter so I can understand the interests of my audience and can plan my future content accordingly. This has helped me a lot in engaging my audience and making them happier than ever.

What is your favorite aspect of this product?

Through MailChimp I’ve been able to create a mailing list that has helped me to stay in touch with my audience. I have already felt an increase in my signup. My productivity has been increasing exponentially since I started using Mailchimp as it has helped me in creating visually exciting and appealing newsletters with very little effort.

What do you dislike most about this product?

The automation is very restricted and I think it might not do well for larger businesses/organizations where one needs to have a control or ground level and many filters are required. So, it is good for small to medium-scale enterprises.

What recommendations would you give to someone considering this product?

MailChimp is undoubtedly one of the best email marketing suites for small to medium-level businesses. It should be kept in mind that it is always about requirements Vs features so you should review your needs and the features it offers. Happy marketing!

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Noah W.

  • Role: Sales Marketing
  • Industry: Shipping
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"The only email marketing tool you'll ever need"

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

the main difference is that it is very easy to use, and it is a program that does not cost much.

What is your favorite aspect of this product?

If you're just getting started with email marketing, MailChimp is the way to go. On their website, they provide a wealth of marketing resources. Those with lesser needs will be satisfied by the simple automation. In the same way that every other email marketing software uses tags, segmentations, etc.

What do you dislike most about this product?

When your customer base grows, the prices might become a little out of hand. Not a big fan of their newsletter builder. It's very limiting, and when you write an email in a language other than English with white space, the design breaks.

What recommendations would you give to someone considering this product?

In the beginning stages of developing an email list, Mailchimp's free plan will suffice. Alternatively, Once you've gained some traction, you may upgrade to a premium plan that includes extra features.

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Saves Time

Karen E.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Mail chimp is choice for email marketing.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp offered easy and simple pricing plans that were very clear and fair. Mail chimp conjointly offers a lot of capabilities and style options which created it easy for nearly all users. It‘s very easy to induce up and running with Mailchimp. The barrier to entry is extremely low also as the free version helps you to start sending emails straight away. Connecting your site/store to Mailchimp is foolproof so you’ll be able to start tracking right away.

What is your favorite aspect of this product?

The ease of use of the platform. I don’t have time to play with complicated software and this protects a good deal of hassle. I work on the fly and I realize Mailchimp is the best platform to induce accomplished what most tiny to giant businesses need for each short- and long-term email solution, whereas conjointly is straightforward to pass on to newcomers, and it’s budget-friendly.

What do you dislike most about this product?

There are problems with emails obtaining sent to spam and such, which makes it troublesome to succeed in customers. It additionally just appears like it should be easier to integrate social media posts and such. The templates aren’t always what I’m waiting for, but again that may only be a drag if you needed to create unique and elaborate emails.

What recommendations would you give to someone considering this product?

We can use Mailchimp for running a business, simply produce an account for our shoppers to run their campaigns with advanced functionality. It’s a decent one for business Leads.

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Inspires Innovation

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