What is Litmus?
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Litmus?
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Contact Database
Text Messaging
Dynamic Content
Surveys and Polling
Segmentation
Campaign Management
Mobile Optimized
Auto-Responders
Email Templates
Sales Intelligence & Conversion Rates
Email Delivery
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Quality of Features
Ease of Customization
Breadth of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Litmus Reviews
Cassie P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2022
Wonderful delivery management for email campaigns
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus supports SMS text messaging, transactional emails, in-depth analytics, and powerful marketing automation features all in the same dashboard
What is your favorite aspect of this product?
Impressive email marketing automation with things like autoresponders, coupons in emails, and page tracking
What do you dislike most about this product?
Beautiful templates for a wide range of occasions and a stronger landing page builder to promote products and send people to our webiste without much work
What recommendations would you give to someone considering this product?
Litmus offers the highest monthly sending limits and you gain access to a more manageable platform designed around simplicity
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chris W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Intuitive and supports superior delivery rates
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus is the easiest email marketing software that offers marketing automation, landing pages feature, email testing and much more features along with email marketing
What is your favorite aspect of this product?
We create professional-looking emails in no time, using its email builder, but the magic is in the platform's combination of features. The contact segmentation make our emails more relevant by targeting smaller groups of contacts with a tailored message
What do you dislike most about this product?
One area Litmus can take one step further is by including a built-in image editing tool. This way we can customize our visual assets without having to switch to another editing tool. It should also offer a decent selection of templates
What recommendations would you give to someone considering this product?
If you simply need help with designing your emails and testing them for spam before they are sent out, then Litmus is the best solution for you. Creating personalized emails and automating your email marketing will make it easy to focus on converting visitors to customers
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Joseph S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Comprehensive-automated email testing platform
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus offers a number of options that we use to review our emails' design. Previewing the design of our message is really straightforward and its done right via its editor
What is your favorite aspect of this product?
It offers more than just email testing and includes A/B testing functionality among others. It offers powerful analytics fo all our marketing campaigns helping us analyze important email metrics
What do you dislike most about this product?
I wish the home screen for templates was better organized with a better view other than putting everything in folders. There are instances when the preview updates in inboxes are not completely accurate
What recommendations would you give to someone considering this product?
Not only can you use Litmus to preview your campaigns instantly across 100+ popular email clients, but it will also share actionable suggestions based on their data to help you optimize your email design further
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
