What is Litmus?
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Litmus?
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Surveys and Polling
Segmentation
Sales Intelligence & Conversion Rates
Contact Database
Text Messaging
Dynamic Content
Campaign Management
Email Delivery
Mobile Optimized
Auto-Responders
Email Templates
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Litmus Reviews
Tucker M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2023
"Good tool for optimizing email campaigns."
Likeliness to Recommend
What differentiates Litmus from other similar products?
Unlike competing products, this prorga stands out because to its user-friendliness and helpful support staff.
What is your favorite aspect of this product?
Litmus is a great email service since it is simple to use, it can simulate several email clients to identify problems, and it can send competent emails.
What do you dislike most about this product?
It's a fantastic platform overall, but the emulators aren't perfect. We rely on them heavily since they are generally trustworthy.
What recommendations would you give to someone considering this product?
Because of its intuitive interface and spam check function, which provides valuable feedback to customers on how to improve email design, I have no reservations about recommending this software.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Amr E.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2023
Straightforward approach to email marketing
Likeliness to Recommend
What differentiates Litmus from other similar products?
It has hundreds of pre-built automations that help you personalize campaigns for each subscriber. There are help guides throughout the platform as you’re getting things set up, plus Litmus's customer support is fast and friendly.
What is your favorite aspect of this product?
The interface is easy to use, intuitive, and includes resources for any questions that come up during the process. It also includes sales automations so our marketing and sales processes work together to earn more revenue.
What do you dislike most about this product?
Need to provide a lot of company information to get an account set up. Though it allows for integrations, it doesn't offer advanced CRM functionalities.
What recommendations would you give to someone considering this product?
Litmus has designed a superior user-friendly platform, making it the best choice for ease of use. Should users experience any problems, there is email support to answer any questions and troubleshoot.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cassie P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2022
Wonderful delivery management for email campaigns
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus supports SMS text messaging, transactional emails, in-depth analytics, and powerful marketing automation features all in the same dashboard
What is your favorite aspect of this product?
Impressive email marketing automation with things like autoresponders, coupons in emails, and page tracking
What do you dislike most about this product?
Beautiful templates for a wide range of occasions and a stronger landing page builder to promote products and send people to our webiste without much work
What recommendations would you give to someone considering this product?
Litmus offers the highest monthly sending limits and you gain access to a more manageable platform designed around simplicity
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing