What is Litmus?
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Litmus?
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Surveys and Polling
Segmentation
Sales Intelligence & Conversion Rates
Contact Database
Text Messaging
Dynamic Content
Campaign Management
Email Delivery
Mobile Optimized
Auto-Responders
Email Templates
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Litmus Reviews
Lucky J.
- Role: Information Technology
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Apr 2023
Reliable Online Marketing Automation
Likeliness to Recommend
What differentiates Litmus from other similar products?
E-commerce and email marketing automation.
What is your favorite aspect of this product?
Multiple product and services promotion Sending of high volume outbound emails.
What do you dislike most about this product?
Nothing, infact it strengthen bond between customer and seller.
What recommendations would you give to someone considering this product?
I recommend to all
Pros
- Helps Innovate
- Client's Interest First
- Includes Product Enhancements
- Continually Improving Product
Juliette M.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2023
Fantastic A/B testing options
Likeliness to Recommend
What differentiates Litmus from other similar products?
Easy to attach transactional emails.
What is your favorite aspect of this product?
Good range of automation features and 3 variable A/B testing.
What do you dislike most about this product?
Social media integration could use some work.
What recommendations would you give to someone considering this product?
Litmus affords you some great email analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jagat G.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: End User of Application
Submitted Feb 2023
Really good with lesa complicated email designs
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus allows us to develop detailed customer profiles that allow us to build relevant messages to our customers. We can create test and control groups, plan and manage multiple campaigns at once which avoids wasting time.
What is your favorite aspect of this product?
We make a maximum impact on email marketing by sending personalized messages to customers based on their requests and interests. E-mails can be sent to customers regularly based on their birthdays, wedding anniversaries, etc.
What do you dislike most about this product?
This is the only service with the best anti-spam policies and tools that let us know what to change in our campaign to avoid even the sensitive filters.
What recommendations would you give to someone considering this product?
One of the greatest benefits of Litmus email marketing is that you have total control over your brand presentation. You are free to design your looks down to the last detail to support your positioning and visual identity.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing