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Litmus Logo
LITMUS LLC

Litmus

8.8 / 10
Category
Litmus
8.8 / 10

What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details


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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

88 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative
2% Neutral
98% Positive

Pros

  • Helps Innovate
  • Trustworthy
  • Efficient Service
  • Effective Service

Feature Ratings

Average 89

Surveys and Polling

96

Segmentation

93

Sales Intelligence & Conversion Rates

92

Contact Database

92

Text Messaging

92

Dynamic Content

92

Campaign Management

90

Email Delivery

90

Mobile Optimized

90

Auto-Responders

90

Email Templates

89

Vendor Capability Ratings

Average 87

Availability and Quality of Training

100

Ease of Customization

100

Ease of IT Administration

100

Quality of Features

100

Breadth of Features

98

Ease of Data Integration

97

Ease of Implementation

94

Business Value Created

92

Product Strategy and Rate of Improvement

92

Usability and Intuitiveness

90

Vendor Support

90

Litmus Reviews

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jan 2024

An incredible and outstanding email marketing tool

Likeliness to Recommend

9 / 10

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Hedge s.

  • Role: Information Technology
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Best Engagement Tool

Likeliness to Recommend

9 / 10

What differentiates Litmus from other similar products?

Confirmation that the email is delivered in right inbox.

What is your favorite aspect of this product?

Ease of emails testing.

What do you dislike most about this product?

Perfect, no dislike

What recommendations would you give to someone considering this product?

The tool of right engagement at right time

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

ANDREI R.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Best Emails Engagement Experience

Likeliness to Recommend

9 / 10

What differentiates Litmus from other similar products?

Ability to filter content before sending it clients.

What is your favorite aspect of this product?

Perfect in sending timely promotional emails to right inboxes.

What do you dislike most about this product?

I have all experience to confirm this tool has zero error.

What recommendations would you give to someone considering this product?

For long-term customers relationships maintaining use this tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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