What is Kochava?
Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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79 Likeliness to Recommend
4
Since last award
92 Plan to Renew
2
Since last award
69 Satisfaction of Cost Relative to Value
6
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Kochava?
Pros
- Generous Negotitation
- Altruistic
- Trustworthy
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Integrity
Audience Segmentation
Device and Browser Analytics
Data Management
Data Warehousing
Marketing Analytics
API Framework
Analytics and Reporting
Mobile Functionality
Data Analysis and Survey Function
Vendor Capability Ratings
Vendor Support
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Quality of Features
Availability and Quality of Training
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Kochava Reviews
Pramod P.
- Role: Sales Marketing
- Industry: Education
- Involvement: Initial Implementation
Submitted Apr 2024
"Kochava: Powerful Analytics with Effective Fraud
Likeliness to Recommend
What differentiates Kochava from other similar products?
Kochava distinguishes itself from other similar solutions thanks to its extensive features and capabilities. One important advantage is its comprehensive attribution and analytics tools, which provide detailed information about user behaviour and campaign results. Kochava also provides a customisable dashboard, allowing users to personalise their analytics to individual requirements. Furthermore, Kochava's fraud prevention technology is extremely effective at detecting and preventing ad fraud, ensuring that marketing efforts reach actual users. Overall, Kochava's wide tool set and emphasis on accuracy and openness make it an excellent choice
What is your favorite aspect of this product?
My favourite feature of Kochava is undoubtedly its fraud prevention technology. It's fascinating how it can detect and prevent ad fraud, ensuring that marketing efforts reach genuine users. It offers me peace of mind knowing that the data and analytics are correct and trustworthy. It also helps to maximise the impact of marketing activities.
What do you dislike most about this product?
While Kochava boasts several fantastic features, new users may find the learning curve to be somewhat tough. It can take some time to learn all of the features and settings. However, once you get the hang of it, everything goes smoothly!
What recommendations would you give to someone considering this product?
If you're considering adopting Kochava, my greatest advice is to make use of their training materials and support. They provide tutorials, webinars, and a friendly support team to walk users through the platform and answer any questions they may have. Also, start with a clear aim in mind for their marketing initiatives so that they can take advantage of Kochava's analytics and optimisation features. Don't forget to examine your statistics on a frequent basis to ensure that your plans have the greatest impact!
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Helps Innovate
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2024
Easy to use, but a bit pricey
Likeliness to Recommend
Pros
- Respectful
- Security Protects
- Effective Service
- Caring
Cons
- Under Delivered
- Charges for Enhancements
- Inhibits Innovation
Akshay G.
- Role: Operations
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
User friendly , cost effective , and ease to use
Likeliness to Recommend
What differentiates Kochava from other similar products?
Unique reporting , and user friendly
What is your favorite aspect of this product?
Ease to use
What do you dislike most about this product?
Lack of features
What recommendations would you give to someone considering this product?
Cost effective
Pros
- Reliable
- Trustworthy
- Efficient Service
- Effective Service
