What is Kochava?
Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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79 Likeliness to Recommend
4
Since last award
92 Plan to Renew
2
Since last award
69 Satisfaction of Cost Relative to Value
6
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Kochava?
Pros
- Generous Negotitation
- Altruistic
- Trustworthy
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Integrity
Audience Segmentation
Device and Browser Analytics
Data Management
Data Warehousing
Marketing Analytics
API Framework
Analytics and Reporting
Mobile Functionality
Data Analysis and Survey Function
Vendor Capability Ratings
Vendor Support
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Quality of Features
Availability and Quality of Training
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Kochava Reviews
Prince S.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2024
Powerful Analytics and Attribution Platform.
Likeliness to Recommend
What differentiates Kochava from other similar products?
Precision attribution, advanced fraud prevention.
What is your favorite aspect of this product?
Accurate attribution and fraud prevention.
What do you dislike most about this product?
No significant dislikes observed.
What recommendations would you give to someone considering this product?
Evaluate needs, test thoroughly, implement.
Pros
- Caring
- Saves Time
- Effective Service
- Respectful
Mustafa Abbas Z.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2024
Excellent Data attribution and analytics tool
Likeliness to Recommend
What differentiates Kochava from other similar products?
UI and usability
What is your favorite aspect of this product?
Ease of exports and visualization
What do you dislike most about this product?
Skad and android attribution
What recommendations would you give to someone considering this product?
its a great tool
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Anjali S.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Apr 2024
Easy to use and cost effective
Likeliness to Recommend
What differentiates Kochava from other similar products?
Better client service
What is your favorite aspect of this product?
The technical support and client success help
What do you dislike most about this product?
Nothing worries us about the product.
What recommendations would you give to someone considering this product?
We can work out more on the technical support
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service