What is Kochava?
Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceKochava Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Kochava.
79 Likeliness to Recommend
4
Since last award
92 Plan to Renew
2
Since last award
69 Satisfaction of Cost Relative to Value
6
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Kochava?
Pros
- Generous Negotitation
- Altruistic
- Trustworthy
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Integrity
Audience Segmentation
Device and Browser Analytics
Data Management
Data Warehousing
Marketing Analytics
API Framework
Analytics and Reporting
Mobile Functionality
Data Analysis and Survey Function
Vendor Capability Ratings
Vendor Support
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Quality of Features
Availability and Quality of Training
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Kochava Reviews
Om s.
- Role: Operations
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Little bit costly, please try to make it more affo
Likeliness to Recommend
What differentiates Kochava from other similar products?
Reporting analytics , and so many reports
What is your favorite aspect of this product?
User friendly
What do you dislike most about this product?
Less number of features
What recommendations would you give to someone considering this product?
This product is best for reportings only
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Ravneesh k.
- Role: Operations
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Robust features, user-friendly interface
Likeliness to Recommend
What differentiates Kochava from other similar products?
Kochava stands out from other similar products due to its comprehensive feature set, advanced analytics capabilities, and user-friendly interface
What is your favorite aspect of this product?
User friendly set, exciting features
What do you dislike most about this product?
pricing structures and many not useful features
What recommendations would you give to someone considering this product?
Training and support, Cost Considerations
Pros
- Trustworthy
- Unique Features
- Effective Service
- Fair
Cons
- Charges for Enhancements
Aditya A.
- Role: Operations
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
More Features can be added
Likeliness to Recommend
What differentiates Kochava from other similar products?
Customized Attribution Model Enterprise Level Feature It's just the pricing is slightly higher and user interface is a bit complex
What is your favorite aspect of this product?
In mobile marketing, click fraud and ad fraud can significantly eat away at advertising budgets. Kochava's reputation for being strong in this area protects advertisers from such malicious activity. This ensures that budgets are spent on reaching genuine users, which ultimately leads to better campaign performance and return on investment (ROI).
What do you dislike most about this product?
Steep Learning Curve and Pricing
What recommendations would you give to someone considering this product?
Budget: Kochava can be expensive, so be sure you have the budget to support it, especially if you're a small business. Technical Expertise: If you're not comfortable with complex interfaces and data analysis, Kochava's steep learning curve might be challenging.
Pros
- Unique Features
- Continually Improving Product
- Performance Enhancing
- Enables Productivity