What is Hootsuite Social Media Management SMB?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
90 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management SMB?
Pros
- Respectful
- Saves Time
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Media Channel Integration Outbound
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Social Media Management SMB Reviews
Andrés Julián G.
- Role: C-Level
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Jul 2020
Currently None. Used to be market leader, not now
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
Used to be the market leader, but currently I don't see any differential. It's an OK system, but lacks innocation and it's a bit pricey.
What is your favorite aspect of this product?
The free version is OK to start.
What do you dislike most about this product?
It's pricey, and lacks innovations.
What recommendations would you give to someone considering this product?
To start with 3 free accounts it's great. However, it's costly and there are better new solutions, easier to use and with lower prices.
Pros
- Reliable
- Saves Time
- Enables Productivity
- Trustworthy
Cons
- Slower Product Innovation
- Less Generous
- Inhibits Innovation
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2020
"User-friendly, but pricey"
Likeliness to Recommend
Pros
- Trustworthy
- Friendly Negotiation
- Helps Innovate
- Efficient Service
Cons
- Less Reliable
- Less Productive
Miley E.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Jun 2020
Best for post scheduling and publishing
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
Hootsuite Social Media Management offers many features at a reasonable price. Moreover, the features provided have many actions to keep one's work going.
What is your favorite aspect of this product?
My favorite aspect of this product is the post scheduling. This is since it gives me the chance to schedule when I want a specific post published.
What do you dislike most about this product?
I have no dislike for Hootsuite Social Media Management.
What recommendations would you give to someone considering this product?
If your business requires to meet its target audience through social publishing, you better try out Hootsuite Social Media Management and I am sure your goal will be achieved.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing