What is Hootsuite Social Media Management SMB?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHootsuite Social Media Management SMB Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Hootsuite Social Media Management SMB.
83 Likeliness to Recommend
90 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management SMB?
Pros
- Respectful
- Saves Time
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Media Channel Integration Outbound
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Social Media Management SMB Reviews
Zach M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
An original, but still one of the best.
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
HootSuite has weathered the storm of a continually more saturated competitor market by remaining current. Introducing new features and remaining one of the most base-user friendly platforms has allowed them to maintain value. Their stacking column layout has never gone out of style or usefulness, and switching between channels remains an utterly intuitive process that works for anyone from an intern to a C-suite lifer.
What is your favorite aspect of this product?
Customizable streams! Ensures everyone on the team can see exactly what they need to and nothing they don't.
What do you dislike most about this product?
One very picky issue; I wish the menubar on the right side of the interface would pop out with longer feature names, a la Sprout Social.I don't like delayed pop up text!
What recommendations would you give to someone considering this product?
Seriously consider this for small or solo-style agencies, as it doesn't scale well but is amazing for single clients or small teams.
Pros
- Effective Service
- Appreciates Incumbent Status
- Performance Enhancing
- Unique Features
Jessica A.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted May 2022
Simple - but could be updated more!
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
Easy interface to schedule post
What is your favorite aspect of this product?
Bulk scheduling
What do you dislike most about this product?
Not always updated with changing social media features
What recommendations would you give to someone considering this product?
Make sure to plan before using bulk features!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Kevin A.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2022
A Standard for Social Media Management
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
It really makes an intuitive product that is easy to use for anyone. It also has lots of features like scheduling posts and the dashboard interface that makes it stand out.
What is your favorite aspect of this product?
My favorite is how easy it is to use!
What do you dislike most about this product?
I dislike that I have to do it one at a time. It would be great to batch post on social channels.
What recommendations would you give to someone considering this product?
I would for sure try this out. It possible that you may not even need to have social media on your phone because you'll have the ability to talk and use it through hootsute. Saves so much time and you can be strategic about planning.
Pros
- Enables Productivity
- Reliable
- Efficient Service
- Caring
Cons
- Leverages Incumbent Status