What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
97 Plan to Renew
91 Satisfaction of Cost Relative to Value
1
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Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Respectful
- Generous Negotitation
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Split Testing
Personalization/Audience Targeting
Server Side Testing
Integrations
Multivariate Testing
Analytics and Reporting
Feature Flagging
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Ease of Customization
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
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Google Analytics Reviews
Priyadarshi U.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2024
Heart of the Digital Marketing Initiatives
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out for its robust features, seamless integration with other Google services, and widespread adoption, making it a comprehensive and widely trusted platform for website and app analytics.
What is your favorite aspect of this product?
Its User-Friendly Interface
What do you dislike most about this product?
Learning curve is a bit challenging
What recommendations would you give to someone considering this product?
Certainly! Here are some brief recommendations for someone considering Google Analytics: 1. Define clear objectives. 2. Utilize available resources for learning. 3. Start with basic metrics. 4. Customize reports and settings. 5. Stay updated on new features. 6. Integrate with other tools. 7. Experiment and iterate. 8. Ensure compliance with data privacy regulations.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alexis P.
- Role: Information Technology
- Industry: Construction
- Involvement: End User of Application
Submitted Mar 2024
Google Analytics Is Easy to Understand
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The features of Google Analytics are so impressive. More so, I will choose it over and over again due to its accuracy. It as been a great and reliable tool.
What is your favorite aspect of this product?
I like how effective and accurate the features of Google Analytics have been. Moreover, Google Analytics is an affordable web analytics software.
What do you dislike most about this product?
No dislikes for Google Analytics. Google Analytics is the best.
What recommendations would you give to someone considering this product?
Google Analytics is so amazing. i highly recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anish M.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Robust analytics tool enabling data-driven decisio
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The Data Collection Flexibility using which I am able to collect data using multiple methods be it JavaScript Code or Mobile SDK. Event tracking and E-Commerce integrations is something I haven't seen with products like tracking the specific user interactions of clicks, downloads video views and insights into conversion funnels and performance neglects the use Power BI which need a separate Power BI expert to do this analysis.
What is your favorite aspect of this product?
My favorite aspects is the ability to track and analyze the website and product performance which thereby helps our team to make informed decisions for better user experiences.
What do you dislike most about this product?
A challenging aspect in Google Analytics is its data sampling method. Data Sampling occurs on a subset of data rather them the full complete dataset. This can make the reports not have precise conclusions and insights.
What recommendations would you give to someone considering this product?
Ask the Google Analytics team to provide an extensive training rather than just 1 or 2 hours of training which might help a lot. Work with the team to get this arranged, Explore if integrations can be made to your systems of use and does it work with other third party tools you are currently using.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Effective Service