What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
97 Plan to Renew
91 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Respectful
- Generous Negotitation
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Split Testing
Personalization/Audience Targeting
Server Side Testing
Integrations
Multivariate Testing
Analytics and Reporting
Feature Flagging
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Ease of Customization
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
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Google Analytics Reviews
Côme d.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2023
Conveniently, the best web analytics platform.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The event-based funnel feature introduced in the Google Analytics 4 update sets it apart from other analytics tools I have used. It allows me to create custom funnels based on events, not just URLs, providing me with greater flexibility in tracking user behavior. Additionally, I can compare the specific paths visitors take through our website, helping me identify the most effective route to encourage a visitor to take a specific action on the site.
What is your favorite aspect of this product?
I love that Google analytics provides me with detailed tracking of user behaviour on our web , mobile application. Plus, I also have the choice to customize generated reports to zero-in on specific metrics . I value this part of Google analytics the most because I rely on it to measure the impact and success or failures of our user interface changes and modifications.
What do you dislike most about this product?
The tardiness of Google analytics help-documentation in keeping pace with major updates such as the last Google Analytics 4 update was a source of frustration for me. This lag between the update and help documentation forced me to invest extra effort in figuring out the changes on my own, which resulted in a significant amount of additional time being expended. Furthermore, some of my colleagues who were not frequent users of the Google Analytics platform struggled to extract actionable insights during that time.
What recommendations would you give to someone considering this product?
Google Analytics undoubtedly offers my team abundant data on how users engage with our web and mobile applications. In my opinion, it's the best analytics tool available in the market.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Kariri J.
- Role: Information Technology
- Industry: Construction
- Involvement: End User of Application
Submitted Apr 2023
Google Analytics Has Been Impressive
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics outshines other tools due to its accuracy. It is an excellent and impressive software.
What is your favorite aspect of this product?
I like the simplicity and ease of use of Google Analytics. Google Analytics is also affordable to use.
What do you dislike most about this product?
I do not dislike Google Analytics at all.
What recommendations would you give to someone considering this product?
I highly recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing