What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
97 Plan to Renew
91 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Respectful
- Generous Negotitation
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Split Testing
Personalization/Audience Targeting
Server Side Testing
Integrations
Multivariate Testing
Analytics and Reporting
Feature Flagging
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Ease of Customization
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
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Google Analytics Reviews
Navadeep R.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Mar 2024
Outstanding tool for Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It stand outs in the pin pointed details of every analysis with other tools
What is your favorite aspect of this product?
It's free data driven attribution model helps get the accurate credit to all the ad clicks
What do you dislike most about this product?
Navigation is a bit problem in this
What recommendations would you give to someone considering this product?
Overall it's a great and reliable tool to use for getting the analysis of your website, ads, etc...
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Ankit B.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Best tool for website analytics except support.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has comprehensive and customizable reporting capabilities, it is easy to setup and free software to use. The platform allows user to explore audience demographics, user behaviour and marketing strategies.
What is your favorite aspect of this product?
Going deep into the performance of a website and audiences
What do you dislike most about this product?
Customer support is not good. I didn't get satisfactory solutions from the support team once.
What recommendations would you give to someone considering this product?
If you have a website definitely go for this. This will help you in a lot of way to grow your website presence and sales.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Effective Service
Balaji M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Powerful Insights Platform
Likeliness to Recommend
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its comprehensive and detailed data tracking capabilities. Being able to access a wide range of metrics and reports allows me to gain deep insights into my website's performance and understand how users interact with my content.
What do you dislike most about this product?
One aspect that I find challenging with Google Analytics is the learning curve associated with navigating its interface and understanding all of its features. As a beginner, it can be overwhelming to grasp the full extent of its capabilities and effectively utilize them for analysis and optimization.
What recommendations would you give to someone considering this product?
For someone considering Google Analytics, I would recommend taking the time to familiarize themselves with the basics of the platform through online tutorials or courses. Start by setting up the necessary tracking codes on your website and exploring the default reports to get a feel for the data available. Additionally, don't hesitate to experiment with custom reports, segments, and goals to tailor the analytics to your specific business objectives. Finally, make use of the vast array of online resources and community forums available to seek guidance and troubleshoot any issues along the way.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing