What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Trustworthy
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Analysis and Survey Function
Data Warehousing
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Google Analytics Reviews
Genesis V.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted May 2022
Fantastic product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Unlike other products, we ourselves can say that it is a very effective cutting-edge technological business tool, without a doubt its application to the company increases the standards of development.
What is your favorite aspect of this product?
What fascinates me most about this instrument is that the proportion of information it gives is fantastic. Indispensable in any business that has a website, it also serves to obtain very deep data about the users of your site.
What do you dislike most about this product?
As we are using this instrument, we ourselves have the possibility to mention that we have not found a single flaw, as it has other products included that help to process the information.
What recommendations would you give to someone considering this product?
We can recommend this instrument because Google Analytics provides important information with reports and dashboards. It's also simple to integrate, we just need to pass the data through your apis
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
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Payal N.
- Role: Finance
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted May 2022
Easy to use but a bit pricey
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It’s free of charge, so anyone can use it. You can use it on different digital environments such as websites, mobile applications, kiosks, or anything with an internet connection.
What is your favorite aspect of this product?
You can collect data from different platforms and sources like commerce connections, industry benchmarks and more.
What do you dislike most about this product?
To understand the intricacies of Google Analytics, you need to "learn the language". Unfortunately, the right resources are often tough to find online, and instructions may be confusing, time-consuming or overwhelming to those without an intermediate analytics background.
What recommendations would you give to someone considering this product?
The overall feel of the platform may be overwhelming. There are many dashboards, settings, user views and metrics.
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Please tell us why you think this review should be flagged.
Camilo D.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
Google Analytics is different
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Crucial in providing website analytics, it's intuitive, reliable, exciting, makes the best use of data, and gives us solid reports on almost every area important to most website owners. helps me every day to better understand what I should do for my website and blog and get better results and rankings among my readers.
What is your favorite aspect of this product?
What helped me the most in troubleshooting is being able to see which potential customers are visiting my site and what's more interesting, it might solve a problem I'm having in my current business. I was also able to have a lot of data readily available for both personal and professional applications. The accurate analytics and reporting I need, every business needs to get the best results.
What do you dislike most about this product?
Usually rare but it happens, it's hard to get better pageviews and session data for some of the views we have. A little difficult to use at first, not many features. It will soon be adjusted with time and learning.
What recommendations would you give to someone considering this product?
I use Google Analytics and recommend it to my clients to get more information about their business. Google Analytics delivers powerful insights with accurate reports and dashboards. It's also easy to integrate from scratch! com you is always one step ahead with Google Analytics with mine and your business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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