What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Trustworthy
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Analysis and Survey Function
Data Warehousing
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Google Analytics Reviews
Taylor S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2022
Great for measuring site traffic and other data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
We use Google Analytics not just internally, but also on behalf of a number of customers. For good reason, Google Analytics has become the de facto standard for understanding how users interact with your site(s) and thus improving the content you provide.
What is your favorite aspect of this product?
Have a website and not using Google Analytics? You're leaving money on the table. Google Analytics is a great tool for gauging the success of your various marketing initiatives and enhancing the user experience on your site. Google Analytics can inform you if the advertising you're doing to get visitors to your site is paying off.
What do you dislike most about this product?
Not only is it inconvenient to view retention data, but it's also tough to plan events and toggle between different properties.
What recommendations would you give to someone considering this product?
Websites, web apps, and online games all benefit from using Google Analytics. Google Analytics is acceptable, but it's not well suited to the circumstances where native mobile apps and games are involved. This method is less ideal when there is a high volume of reported events since it becomes more challenging to manage all of them.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
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Aarti A.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Fantastic product for analytics!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is great for traffic analysis, which is great for website owners to understand their audience. This product will help you understand whether your SEO and other marketing techniques are working as expected or not, and will help you gauge if you need to make amends to your strategies.
What is your favorite aspect of this product?
The graphs are neat and easy to understand. The live analytics available on the site helps users to understand where people are clicking on the website in real time.
What do you dislike most about this product?
There is nothing as such that I dislike about the product.
What recommendations would you give to someone considering this product?
This is a great product with tools to provide website and product analysis. It has good flexibility with the customization, according to time as well. So the users can choose to have analytics created for a day, week, month, or year. It is quite simple to use, and some basic training can help a beginner learn to use it in good time. The accuracy is great, so one can rely on that without any doubts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Gibbs A.
- Role: Human Resources
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted May 2022
Google Analytics is great tool to examine website.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It’s straightforward to put in and even with the lowest knowledge of the platform, you’ll be able to gain meaningful insights from your web traffic and begin implementing meaningful changes to your web properties. Data on varied web performance is simply a click away. I particularly like the how you can simply filter the data you wish and make your own custom reportage for additional informed analysis. Analytics is straightforward to use however conjointly offers a really sturdy set of functionalities. You’ll be able to see any detail regarding traffic coming into your website, setup reporting and so much more.
What is your favorite aspect of this product?
I really like that I can see the complete report of my web site visitors using Google Analytics. Even I can see the conversions and events that are done by the purchasers on my website products. Traffic source branding makes it the right tool for our business. It’s offered by Google that tracks and reports website traffic, conversion rates, and other necessary information relating to your website’ performance.
What do you dislike most about this product?
It is little difficult since lot of information is offered so some coaching is required to be ready to operate on this tool. Google offers free analytics programs for beginners and intermediates thus helping it resolve. Some areas need technical experience and the deployment of changes could be a problem for citizen users. Google does modify its platforms often and it can be confusing after they change and reorganize the options.
What recommendations would you give to someone considering this product?
Must use of you’re a website owner or digital marketer to grasp your user engagement on the website and the way the website is performing to users.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Unique Features
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