What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Warehousing
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Google Analytics Reviews
Raimundo A.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2022
Specialist in the tracking and conduct of users.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is created to act with advertising CAMPAIGNS. Plus, process and share files quickly with a user-friendly interface and shareable data. It benefits in an ingenious way with its functions and methodical intelligence and exact data. It allows us to simply approve the data of other Google procedures while we work on Analytics. For its part, it saves us time and increases efficiency.
What is your favorite aspect of this product?
This system supplies research and detailed data from the website. In addition, it is necessary to consider that it has a competent, confidential and non-profit private use system. Without neglecting that the results it produces are accurate most of the time. You can also get perfect just with any website.
What do you dislike most about this product?
Google Analytics has added a number of features that did not exist in this system. But, it is necessary to mention that as all systems there is always decline and this time is not the exception and from my point of view it would be good if they improve the functions of the Android version and the navigation of the user interface.
What recommendations would you give to someone considering this product?
I am an expert in digital marketing. I regularly consider certain background information on systems before they run, including how it tracks clients to get accurate information and to know exactly where the auditors are coming from and where they are from in the world and from what device. As well as I observe the CTR and the impact rate. Since Google Analytics is the best option for your company since it offers exceptional functions and deep supplies the website for a fairly low cost or, alternatively, for free.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Priyank S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2022
Multi functional complete analytical tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Data is everything. Google provides very needed & helpful data for your website to improve your sales & revenues.
What is your favorite aspect of this product?
In-depth data for Audience, Acquisition and Behaviour are my favourite aspect because from there one can know about customer choice and its behaviour.
What do you dislike most about this product?
Nothing in the tool that dislike me
What recommendations would you give to someone considering this product?
Everyone must have to integrate Google Analytics tool in his website for seamless experience of your websites visitors and its behaviour.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Uchenna K.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2022
Good product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ability to gather complex data efficiently.
What is your favorite aspect of this product?
Report analysis
What do you dislike most about this product?
It has limited dashboarding capabilities so you must customize your specific report and is hard to cath thought if interacting several data streams
What recommendations would you give to someone considering this product?
When you think of work and learn? start with this product as there are lots of tutorial accessible for free to understad the product.
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2026 SoftwareReviews.com. All rights reserved.
