Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Trustworthy
  • Respectful

Feature Ratings

Average 84

Analytics and Reporting

86

Device and Browser Analytics

85

Data Management

85

Marketing Analytics

85

Conversion Analysis

85

Audience Segmentation

85

Data Integrity

83

Data Analysis and Survey Function

83

Data Warehousing

83

API Framework

82

Mobile Functionality

81

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

84

Ease of Implementation

84

Breadth of Features

84

Quality of Features

83

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Vendor Support

78

Google Analytics Reviews

Ankit S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Best analysis platform to track and manage SEO

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The fantastic Ui and UX make it different from other alternatives. the learning curve for understanding its features gives a great experience. Also, the format of proving the records and data in different ways with visualization as well as one of the impressive features.

What is your favorite aspect of this product?

The web traffic tracking with detailed reports and insights by proving the information of visitors with their clicks and location details as well. Also, it helps in improving the ranking of the website to make it appear at the top of the search. The traffic can be monitored in real-time.

What do you dislike most about this product?

Sometimes it lags a little during the multiple tabs opens at the same time and uses more than one feature. Also, data accuracy is an issue that occurs in some data records and insights. Also, the update and final release of the

What recommendations would you give to someone considering this product?

It is one of the finest tools for analyzing and tracking product and marketing campaigns better than any other alternative. Also, it is user-friendly and easy to operate with a good learning curve.

Pros

  • Continually Improving Product
  • Trustworthy
  • Unique Features
  • Efficient Service

Cons

  • Less Reliable
  • Less Caring
  • Less Fair

Ridham G.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Good Analytics software !

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Simple to Set-up , Quick start with out of the box reports and analytics.

What is your favorite aspect of this product?

it help to understand the performance of website. Helps in increasing website ranking. it has user friendly interface.

What do you dislike most about this product?

Sometime data accuracy is an issue. Sometime its hard to get better page view. it do not allow to create custom segments.

What recommendations would you give to someone considering this product?

Google Analytics will help you to know about the people who visit on website then create content as per them.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Raimundo A.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Specialist in the tracking and conduct of users.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It is created to act with advertising CAMPAIGNS. Plus, process and share files quickly with a user-friendly interface and shareable data. It benefits in an ingenious way with its functions and methodical intelligence and exact data. It allows us to simply approve the data of other Google procedures while we work on Analytics. For its part, it saves us time and increases efficiency.

What is your favorite aspect of this product?

This system supplies research and detailed data from the website. In addition, it is necessary to consider that it has a competent, confidential and non-profit private use system. Without neglecting that the results it produces are accurate most of the time. You can also get perfect just with any website.

What do you dislike most about this product?

Google Analytics has added a number of features that did not exist in this system. But, it is necessary to mention that as all systems there is always decline and this time is not the exception and from my point of view it would be good if they improve the functions of the Android version and the navigation of the user interface.

What recommendations would you give to someone considering this product?

I am an expert in digital marketing. I regularly consider certain background information on systems before they run, including how it tracks clients to get accurate information and to know exactly where the auditors are coming from and where they are from in the world and from what device. As well as I observe the CTR and the impact rate. Since Google Analytics is the best option for your company since it offers exceptional functions and deep supplies the website for a fairly low cost or, alternatively, for free.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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