Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Trustworthy
  • Respectful

Feature Ratings

Average 84

Analytics and Reporting

86

Device and Browser Analytics

85

Data Management

85

Marketing Analytics

85

Conversion Analysis

85

Audience Segmentation

85

Data Integrity

83

Data Analysis and Survey Function

83

Data Warehousing

83

API Framework

82

Mobile Functionality

81

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

84

Ease of Implementation

84

Breadth of Features

84

Quality of Features

83

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Vendor Support

78

Google Analytics Reviews

Cheryl F.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Google Analytics for Search Engine Optimization.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Customers were at the center of my company's focus, so we needed to know why they weren't renewing their subscriptions and what features they liked. We also needed to know what changes in workflow caused them to cancel. As a result of the features that come with Google Analytics, we have been able to identify which keywords we should be focusing on at all times by analyzing data from a variety of sources. It's important for us to understand and appreciate the advantages that blogging provides. You can see where people are clicking on your website in real time, as well as when a new page is launched, with live onsite analytics.

What is your favorite aspect of this product?

Tracking up data on visitors to our site is a useful reporting tool. My clients can see exactly where their traffic is coming from (location, device, etc.). My website visitors' behavior could not be tracked or monitored until recently, because there was no other way to do so. In spite of its complexity, it simplifies the process of delving deeper into user interactions and website metrics for every optimization.

What do you dislike most about this product?

Using RegEx, one of the most potent features, takes practice and is not always intuitive. It would be more efficient to export data.

What recommendations would you give to someone considering this product?

In addition to being able to track traffic from multiple channels, such as email and paid social, this helps when planning a strategy or determining why a particular channel has a lower traffic or conversion rate than expected. Retargeting lists and custom reports are also very effective.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Effective Service

Cannon C.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Great product for insights sitewide

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Audience, traffic, product analysis are all tools I use daily

What is your favorite aspect of this product?

Audience analysis of custom intent and affinity audiences help us even with Facebook targeting

What do you dislike most about this product?

Conversion tracking

What recommendations would you give to someone considering this product?

Make sure to make use of all features instead of using it purely as a traffic viewer

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Robert Q.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Fantastic product

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Unlike other products, this is one of the best out there because I have real-time access to website information such as analytics, traffic, source, keyword, SEO, and much more. Only one setup is needed and no programming effort is required.

What is your favorite aspect of this product?

What I like the most about this tool is that the ability to obtain data on where users come from and how they interact with the pages is also vital for me when making decisions. The mobile app is also useful for getting information on the go from anywhere.

What do you dislike most about this product?

Since we have been using this tool we have not found any flaws, rather we feel very comfortable with it, so we can say that we are very comfortable with this product.

What recommendations would you give to someone considering this product?

Take the training online or in person if you want a more in-depth look at how to use the product. Google also offers training and certificates that really help you learn the ins and outs of the platform.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

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