Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Feature Ratings

Average 84

Analytics and Reporting

86

Device and Browser Analytics

85

Data Management

85

Marketing Analytics

85

Conversion Analysis

84

Audience Segmentation

84

Data Integrity

83

Data Warehousing

83

Data Analysis and Survey Function

83

API Framework

82

Mobile Functionality

81

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Data Integration

84

Breadth of Features

83

Ease of Implementation

83

Quality of Features

83

Ease of Customization

82

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Availability and Quality of Training

81

Vendor Support

78

Google Analytics Reviews

Gibbs A.

  • Role: Human Resources
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Google Analytics is great tool to examine website.

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

It’s straightforward to put in and even with the lowest knowledge of the platform, you’ll be able to gain meaningful insights from your web traffic and begin implementing meaningful changes to your web properties. Data on varied web performance is simply a click away. I particularly like the how you can simply filter the data you wish and make your own custom reportage for additional informed analysis. Analytics is straightforward to use however conjointly offers a really sturdy set of functionalities. You’ll be able to see any detail regarding traffic coming into your website, setup reporting and so much more.

What is your favorite aspect of this product?

I really like that I can see the complete report of my web site visitors using Google Analytics. Even I can see the conversions and events that are done by the purchasers on my website products. Traffic source branding makes it the right tool for our business. It’s offered by Google that tracks and reports website traffic, conversion rates, and other necessary information relating to your website’ performance.

What do you dislike most about this product?

It is little difficult since lot of information is offered so some coaching is required to be ready to operate on this tool. Google offers free analytics programs for beginners and intermediates thus helping it resolve. Some areas need technical experience and the deployment of changes could be a problem for citizen users. Google does modify its platforms often and it can be confusing after they change and reorganize the options.

What recommendations would you give to someone considering this product?

Must use of you’re a website owner or digital marketer to grasp your user engagement on the website and the way the website is performing to users.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Genesis V.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Unlike other products, we ourselves can say that it is a very effective cutting-edge technological business tool, without a doubt its application to the company increases the standards of development.

What is your favorite aspect of this product?

What fascinates me most about this instrument is that the proportion of information it gives is fantastic. Indispensable in any business that has a website, it also serves to obtain very deep data about the users of your site.

What do you dislike most about this product?

As we are using this instrument, we ourselves have the possibility to mention that we have not found a single flaw, as it has other products included that help to process the information.

What recommendations would you give to someone considering this product?

We can recommend this instrument because Google Analytics provides important information with reports and dashboards. It's also simple to integrate, we just need to pass the data through your apis

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Payal N.

  • Role: Finance
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use but a bit pricey

Likeliness to Recommend

6 /10

What differentiates Google Analytics from other similar products?

It’s free of charge, so anyone can use it. You can use it on different digital environments such as websites, mobile applications, kiosks, or anything with an internet connection.

What is your favorite aspect of this product?

You can collect data from different platforms and sources like commerce connections, industry benchmarks and more.

What do you dislike most about this product?

To understand the intricacies of Google Analytics, you need to "learn the language". Unfortunately, the right resources are often tough to find online, and instructions may be confusing, time-consuming or overwhelming to those without an intermediate analytics background.

What recommendations would you give to someone considering this product?

The overall feel of the platform may be overwhelming. There are many dashboards, settings, user views and metrics.

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Saves Time

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