What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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83 Likeliness to Recommend
97 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Efficient Service
- Saves Time
- Effective Service
- Acts with Integrity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Campaign Execution
Social Asset Management
Social Media Channel Integration Outbound
Social Post Archival
Social Moderation and Workflow Management
Dashboards and Visualization
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Business Value Created
Quality of Features
Breadth of Features
Usability and Intuitiveness
Vendor Support
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
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Brandwatch Reviews
Aisha L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Investing in Brandwatch is a wise decision.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
This social media scheduling tool is among the simplest to operate. My favorite feature is the centralized calendar where all posts are displayed and can be easily seen, edited, and deleted. Additionally, comparing historical viewership numbers to present figures has shown to be quite beneficial.
What is your favorite aspect of this product?
Brandwatch is a platform that facilitates in-depth research and analysis by concentrating on social listening, providing invaluable data and insights to businesses. The flexibility of DIY dashboard building means we can each design a customized interface with just the metrics we care about most. Data may be retrieved quickly, which facilitates the incorporation of thorough and instructive reports.
What do you dislike most about this product?
bad dependability!!! Media uploads to the page are sporadic at best, and sometimes fail entirely, making integration tricky. Instagram doesn't let you engage with users in any way, you can't share GIFs or images/videos, and it's hard to send text comments.
What recommendations would you give to someone considering this product?
It's a rather potent and user-friendly tool that comes at a very reasonable cost. The insights we've received from using it regularly have been invaluable to our company. The ability to generate and export reports rapidly gives us insight into individual Twitter interactions fast and effortlessly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Salome C.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2023
Effective features
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
In the error of social media, you need a tool to monitor and notify you when mentioned and gives you trends to ensure you market in the right direction. One of the best tool for such assignment is the Brandwatch. You are able to monitor all the social media platforms and analyze the trends to give you the best marketing direction for your strategies.
What is your favorite aspect of this product?
other than most tool in its competition, you are able to follow well and be informed about the social media happening without hustle,
What do you dislike most about this product?
For dislike, the tool has never disappointed.
What recommendations would you give to someone considering this product?
Highly recommended for social media marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bilal A.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Features are great
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
The NLP integration tools enables very easy query writing.
What is your favorite aspect of this product?
The favorite aspect of the product is the ability to customize dashboard representation according to your requirements.
What do you dislike most about this product?
The costing structures are very pricey.
What recommendations would you give to someone considering this product?
The overall tool is great but the factor of the price and cost associated to the tool is not very appealing.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
