What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
97 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Efficient Service
- Saves Time
- Effective Service
- Acts with Integrity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Campaign Execution
Social Asset Management
Social Media Channel Integration Outbound
Social Post Archival
Social Moderation and Workflow Management
Dashboards and Visualization
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Business Value Created
Quality of Features
Breadth of Features
Usability and Intuitiveness
Vendor Support
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
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Brandwatch Reviews
Mithil P.
- Role: Operations
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
An easy to use insightful product
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is easier to understand and well organized compared to other platforms out there.
What is your favorite aspect of this product?
How collaboration works by giving specific access to team members.
What do you dislike most about this product?
It is not vidual enough and looks like raw data.
What recommendations would you give to someone considering this product?
Good steeping product for basic monitioring.
Pros
- Trustworthy
- Efficient Service
- Saves Time
- Respectful
Cons
- Less Effective Service
- Less Caring
- Under Delivered
Francisco Javier S.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: End User of Application
Submitted Nov 2021
The right tool for a well managed SoMe strategy!
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
User friendly interface, channels are easily connected and managed. For an international company like us makes easier sharing contents beetween countries and plan a posting agenda.
What is your favorite aspect of this product?
Shared content pool.
What do you dislike most about this product?
No problems by now :)
What recommendations would you give to someone considering this product?
In the en you gotta go for the tools that makes tour life easiar and saves time. Managing SoMe it's easy but messy, so go for a tested option. Saving some coins it's not worth, getting de appropiate tool each job saves you money in the end.
Pros
- Trustworthy
- Transparent
- Friendly Negotiation
- Reliable
Salini K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Social Media Management Made Easy with Falcon.io
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
A system for digital marketing, engagement, posting, statistics, and customer information management. By controlling numerous consumer interactions on a single platform, Falcon helps companies to realize the full potential of online marketing. Based on enhanced consumer profiles, it enables marketers to provide more tailored brand images. Publishing on many platforms is made simple by using Falcon.io and there is no need to call or contact organizations. Everything is immediately solvable on the platform. I also like to use the website to get ideas.
What is your favorite aspect of this product?
I appreciate that I can pose a question and receive an answer within 5 mins. Customer care is a real person who can not only assist but also comprehend the issue and assist in the creation of solutions. This is something you don't see very frequently these days, and it's one of the nicest things about Falon. Not only do they provide excellent support in the present, but my customer service team follows up with me every few months to see how Falcon is performing for us.
What do you dislike most about this product?
I dislike the fact that we are unable to publish certain movies or numerous pictures. Also, depending on our statistics, I'd like to identify the optimal time/day to submit material. The hub app does not function properly. I wish we could include our Pinterest account. The photos on Twitter and Instagram must always be decreased in size. I want each nation could include the images they're publishing so that other countries may take their information and modify it to their own requirements.
What recommendations would you give to someone considering this product?
It is an excellent tool for organizing information across various networks and planning social media posts throughout different platforms. It is also highly useful for social media listening, as well as other types of listening initiatives. However, selecting what to filter in and out of the listening tool may be difficult, especially if a certain expression is popular or has a distinct meaning in another nation. That's why I highly recommend it to use.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
