Adobe Analytics
8.6 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

87 Likeliness to Recommend

99 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Respectful
  • Efficient Service
  • Helps Innovate
  • Effective Service

Feature Ratings

Average 83

Device and Browser Analytics

85

Audience Segmentation

84

Customer Value Analysis

84

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

83

Paid Search Integration

82

Conversion Analysis

82

Audience Demographics

81

Search Engine Optimization

81

API Framework

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

84

Breadth of Features

83

Quality of Features

83

Ease of Data Integration

82

Ease of Implementation

82

Usability and Intuitiveness

81

Vendor Support

80

Availability and Quality of Training

79

Product Strategy and Rate of Improvement

79

Ease of IT Administration

78

Adobe Analytics Reviews

Michael N.

  • Role: Operations
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Refreshing Drop of Magic

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

As a 27-year-old male tech college student, I can attest that Adobe Analytics stands out from other similar products in several ways. It is a part of the Adobe Experience Cloud, which makes it easy to integrate with other Adobe products such as Adobe Experience Manager, Adobe Target, and Adobe Audience Manager for a more comprehensive and unified approach to digital marketing.

What is your favorite aspect of this product?

Adobe Analytics is widely favored by businesses and organizations because of its ability to provide a comprehensive view of customer behavior and website performance. The software offers advanced analytics features such as predictive analytics, attribution modeling, and data visualization, which allows businesses to gain a deeper understanding of their online presence

What do you dislike most about this product?

One major flaw of using Adobe Analytics is that it can be quite complex and difficult for users to navigate, particularly for those who are not familiar with web analytics and data analysis. The software offers a wide range of features and tools, which can be overwhelming for some users, especially if they are not familiar with the concepts and terminology used in web analytics

What recommendations would you give to someone considering this product?

It's essential to have a solid understanding of web analytics and data analysis concepts, as well as familiarity with the terminology used in the software. It can be quite complex and difficult to navigate for those who are not familiar with these concepts.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cristian S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Excellent service of Adobe

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Currently, Adobe Analytics differs from other similar companies in the way it measures the behavior of its users. This tool offers a variety of features that allow users to collect and analyze data in a deep way. This allows users to obtain accurate and useful information about your customers, your products and your services. This information can be used to improve the user experience, as well as to make strategic marketing decisions. Adobe Analytics also offers advanced segmentation tools that allow users to group and analyze specific data to gain deeper insights about their users...

What do you dislike most about this product?

Every time I think about Adobe Analytics, I think that it could be improved by making it more intuitive for users and making it much easier so that analysis can be done faster and more efficiently. I also wish there were better tools to help users better understand the data and offer better recommendations on how to improve business performance. Because Adobe Analytics is a very powerful analysis tool and can help companies make better decisions..

What recommendations would you give to someone considering this product?

I plan to recommend Adobe Analytics because it has always been one of the leading data analytics tools on the market. It offers a wealth of features that allow users to gain a deep understanding of their data and how it affects their business. In addition, it offers a wide variety of reports and data visualization tools to help users identify trends, patterns, and problems. The tool also offers extensive integration with other platforms, allowing users to get the most out of the information.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Arnaldo B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Best service

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Similar services also offer data collection, analysis, and visualization to help businesses better understand their customers' behaviors. However, these services vary in terms of functionality and features. For example, some services offer trend reporting and data prediction, while others allow data segmentation to enable deeper analysis. Adobe Analytics offers a more detailed and advanced set of tools for collecting and analyzing data, such as the ability to collect data in real time..

What is your favorite aspect of this product?

What I like best about Adobe Analytics is its ability to provide a deep understanding of user behavior patterns and data insights. In addition, Adobe Analytics data analysis is a vital tool in helping marketers understand customers more deeply, optimize the performance of marketing efforts, and make smarter marketing decisions. Therefore I consider it an extremely important tool for my

What do you dislike most about this product?

What I dislike most about Adobe Analytics is the complexity of the user interface, which can be quite overwhelming for first-time users. Another thing I dislike is that some of the advanced analytics tools are expensive and not available to all users, and this is something that should change for the good of the company and its users.

What recommendations would you give to someone considering this product?

I recommend Adobe Analytics to any organization that wants top-notch, detailed analytics results to improve their digital marketing. Adobe Analytics is a robust data analytics tool that provides a deep level of insight into user behavior online, such as audience understanding, most relevant content discovery, ad effectiveness measurement, and more. This enables organizations to make informed decisions to improve product quality, marketing effectiveness, and customer satisfaction.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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