What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
99 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Helps Innovate
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Data Visualization
Audience Segmentation
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Conversion Analysis
Paid Search Integration
Audience Demographics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Ease of Customization
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
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Adobe Analytics Reviews
Nikhil J.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted May 2020
Fantastic product. Easy and go-to product.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Excellent visualization features. Easy to create and comprehend graphs. Self-managed.
What is your favorite aspect of this product?
Easy customization involved. Overall ROI is good.
What do you dislike most about this product?
None at this point in time.
What recommendations would you give to someone considering this product?
Excellent product, easy to use and learn. Get quick visualizations and insights.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted May 2020
Great product, reliable and efficient
Likeliness to Recommend
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Apr 2020
Ease to Use!
Likeliness to Recommend
Pros
- Generous Negotitation
- Transparent
- Helps Innovate
- Continually Improving Product