What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
99 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Helps Innovate
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Data Visualization
Audience Segmentation
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Conversion Analysis
Paid Search Integration
Audience Demographics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Ease of Customization
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
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Adobe Analytics Reviews
- Role: Operations
- Industry: Manufacturing
- Involvement: Initial Implementation
Submitted Jun 2020
Wonderful Product should be #1 on all platforms
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jenny l.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2020
Best analytic tool
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics gathers information from a wide scope of channels, including voice, OTT, sound, and the Internet of Things. What's more, it gives you access to this information constantly, without fail which is limited in other products.
What is your favorite aspect of this product?
Thesoftware analysis by this framework permits us to have an away from of the conduct of all our potential clients who enter the various sites of the organization. I for one accept that Adobe Analytics gives an expert and fitting assistance for our organization. Its incredible framework stands apart for permitting its clients to work with huge databases, producing quick and exact outcomes. One element I love about this administration is that it is anything but difficult to troubleshoot utilizing the Omnibug expansion.It is an astounding instrument to screen and control the association's site traffic.
What do you dislike most about this product?
The expectation to absorb information is steep and actually it required some investment to become accustomed to working with this device productively.
What recommendations would you give to someone considering this product?
Adobe Analytics is appropriate for organizations or groups who need to recognize what the guests to their site are doing and how they are getting along it. This program can give you the data to have the option to look behind the drape to see who is on your webpage, for to what extent, where they originated from, referral data, and how they collaborated with your site or organization. The data, for those that realize how to utilize it, can be vital in advertising efforts, or a clothing rundown of different applications
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Simmy C.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted May 2020
Easy to use but lacks bells and whistles
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Ease of use, simplicity of metrics are both positives. I don’t believe the product is very differentiated vs competitors. There are newer smaller tech firms offering unique value Adobe doesn’t have.
What is your favorite aspect of this product?
Ease of use and reliability of the data, especially with the service and support backing the product in the event of issues
What do you dislike most about this product?
It’s a bit antiquated and not that innovative
What recommendations would you give to someone considering this product?
It’s worth it for the gold standard of reliabilitt
Pros
- Respectful
- Transparent
- Efficient Service
- Caring
Cons
- Slower Product Innovation
- Charges for Enhancements
