What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Enables Productivity
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Conversion Analysis
Audience Segmentation
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Data Analysis and Survey Function
Data Warehousing
Device and Browser Analytics
Data Integrity
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Aparna S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
Understanding our website is more easy now
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe analytics can be seamlessly integrated with other Abobe products which makes working on multiple projects very much centralised and easy
What is your favorite aspect of this product?
My favorite aspect with Adobe Analytics is the fact that we can easily track the user engagements. Also, setting up tracking codes on multiple websites to understand the entry source for targetted customers is very much useful
What do you dislike most about this product?
The overall user interface could be improved. Navigating to certains reports is long and time consuming
What recommendations would you give to someone considering this product?
I would surely recommend this for businesses who have already deployed other Adobe suite of products into their business process.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Franck K.
- Role: Student Academic
- Industry: Technology
- Involvement: Initial Implementation
Submitted May 2022
good with an affordable price
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
better product than others
What is your favorite aspect of this product?
easy to use
What do you dislike most about this product?
not yet found
What recommendations would you give to someone considering this product?
I recommend it because it has everything you need
Pros
- Reliable
- Trustworthy
- Efficient Service
- Effective Service
Ibukunoluwa A.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2022
Fantastic product, but price is high
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
More functionalities
What is your favorite aspect of this product?
Breakdown of the analysis
What do you dislike most about this product?
Pricing is high
What recommendations would you give to someone considering this product?
I will highly recommend as it’s very effective
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity