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Adobe Systems

Adobe Analytics

Composite Score

8.2 /10

CX Score

8.4 /10

46 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

8 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Product Impact

2025

2025 Data Quadrant Champion

2025

7 Top Rated Capabilities

7 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact

2024

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

7% Negative

7% Neutral

86% Positive

Pros

Performance Enhancing
Unique Features
Continually Improving Product
Respectful

Feature Ratings

Average 83

API Framework

Data Management

Conversion Analysis

Mobile Functionality

Audience Segmentation

Analytics and Reporting

Marketing Analytics

Device and Browser Analytics

Data Warehousing

Data Integrity

Data Analysis and Survey Function

Vendor Capability Ratings

Average 82

Quality of Features

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.3

View Adobe Analytics in this category (opens in a new tab)

Digital Analytics

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Kanthure H.

Role: Sales Marketing
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

My Experience Using Adobe Analytics

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

When it comes to managing website Analytics, Adobe Analytics offers amazing features and is very capable too. The software is affordable and also makes product analytics easy.

What is your favorite aspect of this product?

I like the ease of using Adobe Analytics and the software is cost friendly. The software makes website and mobile analytics easy

What do you dislike most about this product?

No hates as Adobe Analytics has been meeting our needs easily.

What recommendations would you give to someone considering this product?

I recommend Adobe Analytics because it makes both mobile and website analytics easy. It's flawless to use too.

Pros

Reliable
Performance Enhancing
Trustworthy
Unique Features

Joe S.

Role: Sales Marketing
Industry: Education
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2023

Easy to implement

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Varity of tools

What is your favorite aspect of this product?

connection to CRM

What do you dislike most about this product?

Not intuitive.

What recommendations would you give to someone considering this product?

Spend lots of time with demos.

Pros

Trustworthy
Caring
Over Delivered
Helps Innovate

Zelda B.

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Plataforma personalizable y rica en funciones.

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Although Adobe Analytics is more expensive and has a steeper learning curve than other web analytics tools, it is an attractive option for businesses that want to gain deep insights into their online presence and make data-driven decisions because of its advanced features, seamless integration with other Adobe products, and scalability.

What is your favorite aspect of this product?

With Adobe Analytics, navigating and interpreting data is a breeze because to the intuitive design of the platform. A user can tailor their own dashboards to provide an overview of the information that is most important to them. This software makes analytics more approachable for newcomers by providing guided processes to assist with setup and configuration.

What do you dislike most about this product?

Adobe Analytics offers a user-friendly design, but its many features and settings may take some time to master, especially for those who are new to web analytics.

What recommendations would you give to someone considering this product?

This tool comes highly recommended by me due to the fact that it is an excellent user-friendly analytics choice that includes appealing reports and individualized dashboards.

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Adobe Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Mobile Functionality Can be used on mobile devices​.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Device and Browser Analytics Capture and summarize device and browser information.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Voice of the Customer

Digital Analytics

Customer Intelligence

Adobe Analytics Reviews

Kanthure H.

My Experience Using Adobe Analytics

Likeliness to Recommend

Pros

Joe S.

Easy to implement

Likeliness to Recommend

Pros

Zelda B.

Plataforma personalizable y rica en funciones.

Likeliness to Recommend

Pros

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Feature Ratings

API Framework

Data Management

Conversion Analysis

Mobile Functionality

Audience Segmentation

Analytics and Reporting

Marketing Analytics

Device and Browser Analytics

Data Warehousing

Data Integrity

Data Analysis and Survey Function

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Availability and Quality of Training