Adobe Analytics
8.7 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

0% Negative
6% Neutral
94% Positive

Pros

  • Enables Productivity
  • Continually Improving Product
  • Performance Enhancing
  • Inspires Innovation

Feature Ratings

Average 84

Analytics and Reporting

89

Conversion Analysis

86

Audience Segmentation

85

API Framework

85

Marketing Analytics

84

Data Management

84

Mobile Functionality

83

Data Analysis and Survey Function

81

Data Warehousing

81

Device and Browser Analytics

80

Data Integrity

79

Vendor Capability Ratings

Average 82

Quality of Features

86

Usability and Intuitiveness

86

Business Value Created

85

Breadth of Features

84

Ease of Customization

84

Ease of Implementation

83

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Vendor Support

79

Ease of IT Administration

79

Availability and Quality of Training

77

Adobe Analytics Reviews

Arnaldo B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Best service

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Similar services also offer data collection, analysis, and visualization to help businesses better understand their customers' behaviors. However, these services vary in terms of functionality and features. For example, some services offer trend reporting and data prediction, while others allow data segmentation to enable deeper analysis. Adobe Analytics offers a more detailed and advanced set of tools for collecting and analyzing data, such as the ability to collect data in real time..

What is your favorite aspect of this product?

What I like best about Adobe Analytics is its ability to provide a deep understanding of user behavior patterns and data insights. In addition, Adobe Analytics data analysis is a vital tool in helping marketers understand customers more deeply, optimize the performance of marketing efforts, and make smarter marketing decisions. Therefore I consider it an extremely important tool for my

What do you dislike most about this product?

What I dislike most about Adobe Analytics is the complexity of the user interface, which can be quite overwhelming for first-time users. Another thing I dislike is that some of the advanced analytics tools are expensive and not available to all users, and this is something that should change for the good of the company and its users.

What recommendations would you give to someone considering this product?

I recommend Adobe Analytics to any organization that wants top-notch, detailed analytics results to improve their digital marketing. Adobe Analytics is a robust data analytics tool that provides a deep level of insight into user behavior online, such as audience understanding, most relevant content discovery, ad effectiveness measurement, and more. This enables organizations to make informed decisions to improve product quality, marketing effectiveness, and customer satisfaction.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Ravi K.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Efficient and super fast analytics software

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The speed at which the reports and data gets pulled out and the level report customisation sets apart Adobe Analytics.

What is your favorite aspect of this product?

Favorite aspect has to be the custom reports where whatever comes to your mind, you can simply drag & drop and see the reports, almost instantly.

What do you dislike most about this product?

When you are trying to pull a report with high number of columns, it becomes difficult to manage them as the columns do not behave consistently on mouse hover action.

What recommendations would you give to someone considering this product?

If you are looking for a paid analytics tool with host of services and ease of reporting, then Adobe Analytics should be your choice in my opinion.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Estefany P.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

High-end analytics and optimization

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

For our experience it has provided us with an excellent breakdown of data. the API allows us to analyze key information needed for marketing data to better understand our consumers to know what they want and how they interact with our website. With this Adoba program it gives us the unique opportunity to have data on a global scale, persistent across multiple CMS's and across a broad digital set.

What is your favorite aspect of this product?

We have a tool for quick report creation with workspace that is a drag and drop canvas for custom analytics and visualizations as well as offering us the most up to date features and ways to make the job easier as well as very easy to implement is our workgroup.

What do you dislike most about this product?

Limitations when it comes to individual customizations have a limited range of options, it should be built according to what the user or their activity needs better as well as more speed in extracting data when making large dashboards in order to make a better streamlining of processes.

What recommendations would you give to someone considering this product?

This software is very suitable for the analysis of companies that need to better understand the status of their operations and reports and much more is very suitable for real-time information, full control of data, reporting and customization recommend it because it helps you get to your vision quickly and efficiently, but sometimes lacks to make dynamic visualizations.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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