What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Transparent
- Performance Enhancing
- Acts with Integrity
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Email Marketing Automation
Customer Journey Modelling
Marketing Project Management
Mobile Marketing Management
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.5
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Edgar O.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2023
ActiveCampaign is a great solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is a great solution for the management and flow of each of my clients on the web, since this program provides us with a good number of functional options that we can automate for its development in our email, the fluidity and harmony that we have I have had with this program are one of the best features, which is why it is one of the first options in my work, in addition to fully fulfilling its objective of creating, assisting and executing multiple marketing campaigns within my company.
What is your favorite aspect of this product?
This program works together with other applications and cloud services where the company stands out, such as WordPress, Zapier and Facebook, since these are the platforms where we have greater contact and management with each of our clients, the intelligence of ActiveCampaign has become an immediate solution to visualize and analyze the constant movements of all my clientele in the cloud, never before have tools like my email been so helpful to promote this aspect, that is to say.
What do you dislike most about this product?
It is a problem when the number of contacts is growing in my list, since this means that the price is also increasing, the price for this program always varies due to this aspect, becoming one of the most expensive programs in my station. work, even so, it is tedious when I decide to reduce the contact number since it can take many days for it to be completely eliminated.
What recommendations would you give to someone considering this product?
I like to choose and recommend ActiveCampaign among all the other software for its ease of use and for the efficiency that is achieved every time it is in use, this program is one of the best in this area that will build a plan for the manipulation of your content and how it can reach the view of all your contacts with the aim of increasing the entry of our sales and negotiations with each of them.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Marianne E.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2023
Easy to use!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Ease of use
What is your favorite aspect of this product?
It’s easy to create workflows and the number of applications u can integrate it with
What do you dislike most about this product?
Not much template samples
What recommendations would you give to someone considering this product?
If you’re not a techy person this will be a good platform to start with and learn from
Pros
- Saves Time
- Altruistic
- Client's Interest First
- Friendly Negotiation
Cons
- Inhibits Innovation
- Slower Product Innovation
- Charges for Enhancements
Osmar D.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted May 2023
Excellent cost and benefit option
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
y implementation Customized journeys Integrations with various types of platforms Active capture of several channels Possibility of A/B tests Template customization
What is your favorite aspect of this product?
The synchronization of channels with the possibility of customization according to the customer journey
What do you dislike most about this product?
The Landing Page Builder
What recommendations would you give to someone considering this product?
The cost in relation to other CRM's in the market is very low, with a series of benefits that the sales and marketing team can absorb the most from the use of the platform
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing