What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Transparent
- Performance Enhancing
- Acts with Integrity
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Email Marketing Automation
Customer Journey Modelling
Marketing Project Management
Mobile Marketing Management
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.5
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Bùi H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2023
Fantastic Marketing tools must TRY!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a predictive email scheduling feature, which automatically sends emails at the optimal time for each recipient based on their behavior and preferences
What is your favorite aspect of this product?
My favorite aspect of this product is the email automation feature, which allows you to create workflows and sequences that trigger based on various conditions and actions.
What do you dislike most about this product?
The thing I dislike most about this product is the contact volume pricing, which can be very expensive if you have a large number of contacts. For example, if you have 100,000 contacts on the Lite plan, you will pay $505 / £500 / AUD$750 per month1. This can be a deterrent for some businesses that want to scale their email marketing without breaking the bank.
What recommendations would you give to someone considering this product?
Try hard all the features in 14-day free trial to see if they suit your needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Krittika M.
- Role: Operations
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Sep 2023
It was a step up from other marketing platforms!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Their automation tools are really well set up and allow for so much control and options for marketing.
What is your favorite aspect of this product?
I love using the If/Then/Else logic to map my customer's journey and understand what decisions to take. Their flow chart method is really convenient and intuitive- and I had a blast using it. Plus, their emails get delivered.
What do you dislike most about this product?
They have a huge learning curve, and their tools are not very user-friendly. I also wish they allowed for more customisation with respect to the design- but they serve the purpose and they do it well.
What recommendations would you give to someone considering this product?
It is an investment, but it is worthwhile if you're looking to build a business using email marketing and ads.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Vendor's Interest First
- Less Friendly Negotiation
Gina B.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2023
Easy Solution - Great Drag and Drop
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The drag and drop feature when creating email campaigns was the selling point for us. It's made things stupid simple and anyone in our organization is capable of creating campaigns easily.
What is your favorite aspect of this product?
Like I said before, the drag and drop campaign builder is fantastic. It also integrates in our website seamlessly and has made moving deals through our pipeline efficient and easy.
What do you dislike most about this product?
The website builder. It's pretty bad and simple. Ok if you maybe want to create a landing page, but beyond that I wouldn't use it.
What recommendations would you give to someone considering this product?
Really think about the capabilities of your team. If you want something anyone can pick up really quickly, this is your product. If you need to segment easily, this is your product. If you want to move deals through a pipeline easily, again this is your product. If you're looking for super fancy, can do everything from CRM to Website building, keep looking. But this is a great tool for it's price point.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity