What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Contact Database
Dynamic Content
Content Authoring
SPAM Compliance
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Breadth of Features
Business Value Created
Ease of Implementation
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.5
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Nishoni H.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2021
Easy to use, but doesn't include everything I need
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active Campaign has several great features in one spot for a great price!
What is your favorite aspect of this product?
That it has several great features in one place.
What do you dislike most about this product?
It doesn't have everything I need. The only it doesn't have is the invoices.
What recommendations would you give to someone considering this product?
To go for it!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Justin V.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2021
All the pieces you need - segmented to grow
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
CRM and Email is key for us to track leads. Too many tools are one or the other.
What is your favorite aspect of this product?
Integrated into so many other tools
What do you dislike most about this product?
The Automation builder is really powerful, but incredibly slow after you build in a decent nurture sequence.
What recommendations would you give to someone considering this product?
Plan your automation first in Word/Grammarly to save time building.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Iñaki Z.
- Role: C-Level
- Industry: Education
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
Muy buen producto para marketing automation
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Facilidad precio y posibilidades
What is your favorite aspect of this product?
Los workflows tan sencillos
What do you dislike most about this product?
Creo que nada en especial todo es ok
What recommendations would you give to someone considering this product?
Precio y funcionalidad
Pros
- Inspires Innovation
- Caring
- Over Delivered
- Transparent
Cons
- Less Effective Service
- Vendor Friendly Policies
