Data Quadrant Awards 2023
SMS Marketing
SoftwareReviews names ProTexting, Attentive, Twilio MessagingX, Birdeye Messaging, and Octopush SMS as SMS Marketing Data Quadrant Award Winners.
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SMS Marketing
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
ProTexting
ProTexting
ProTexting helps communicate with contacts more efficiently through a suite of highly interactive SMS marketing campaigns. The cell phone has become a permanent companion in our daily lives. This is why text messaging is the best way at the moment to reach groups of people with the same message instantly. Text message is personal and is pretty much guaranteed that it will be read by the recipient. The technology empowers you to drive traffic to your business and bring in more sales by sending special offers straight to your clients' mobile phones.
9.4
Composite
Score
Composite
Score
+100
Emotional
Footprint
Emotional
Footprint
95%
Likeliness to
Recommend
Likeliness
to Recommend
Attentive Mobile Inc
Attentive
Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.
9.1
Composite
Score
Composite
Score
+97
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Twilio
Twilio MessagingX
Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.
9.0
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Birdeye
Birdeye Messaging
The single customer messaging software for your team to connect with leads and customers through texting, live chat and bulk messaging. Birdeye helps businesses grow through happy customers. Over 80,000 businesses use Birdeye every day to attract new leads with Listings, Reviews and Referrals, convert them into customers with Webchat and Appointments, and delight those customers with Surveys, Ticketing, and Insights - all in one place.
8.8
Composite
Score
Composite
Score
+98
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Octopush
Octopush SMS
Octopush was launched in the pursuit of being the way how mid-size businesses communicate with their customers.
8.7
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
ProTexting
Breadth of Features
Octopush SMS
Business Value Created
Twilio MessagingX
Ease of Customization
ProTexting
Ease of Data Integration
ProTexting
Ease of IT Administration
TextMagic
Ease of Implementation
Attentive
Product Strategy and Rate of Improvement
Twilio MessagingX
Quality of Features
Twilio MessagingX
Usability and Intuitiveness
Twilio MessagingX
Vendor Support
ProTexting
Vendor Capability Awards
Availability and Quality of Training
ProTexting
Breadth of Features
Octopush SMS
Business Value Created
Twilio MessagingX
Ease of Customization
ProTexting
Ease of Data Integration
ProTexting
Ease of IT Administration
TextMagic
Ease of Implementation
Attentive
Product Strategy and Rate of Improvement
Twilio MessagingX
Quality of Features
Twilio MessagingX
Usability and Intuitiveness
Twilio MessagingX
Vendor Support
ProTexting
Other Evaluated Vendors
TextMagic Ltd.
TextMagic
TextMagic is a business text-messaging service for sending notifications, alerts, reminders, confirmations and SMS marketing campaigns. We provide a popular SMS text messaging service used by businesses worldwide (the USA, UK, Canada & Australia). The tool makes it easy to send notifications, alerts, reminders, confirmations, and SMS marketing campaigns.
8.6
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Text-Em-All LLC
Text-Em-All
Call-Em-All provides simplified mass texting and automated calling solutions to organizations who need to provide basic emergency messaging
8.6
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
Sendinblue
Sendinblue
SendinBlue is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, SendinBlue is for both beginners and advanced users.
8.5
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Ez Texting
EZ Texting
EZ Texting is a SaaS company that delivers the fastest, easiest and most reliable way to connect. It has served over 165,000 customers and is a platform for business users, setting the standard for business texting. EZ Texting messaging solutions allow businesses to quickly and effectively reach and engage their mobile audiences.
8.5
Composite
Score
Composite
Score
+89
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
Simple Texting
SimpleTexting
SimpleTexting is an way to send messages to customers, employees, or anyone else you need to reach. This user-friendly platform lets your team take advantage of the power of SMS. Provide customer service, text message to large groups at once, survey your employees, host sweepstakes, create automated drip campaigns and more. Start and scale your SMS efforts with our flexible pricing plans designed for businesses of all sizes. You can even manage your campaigns on-the-go with our app for iOS and Android.
8.5
Composite
Score
Composite
Score
+92
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Podium Corp Inc.
Podium Campaigns
Take advantage of text’s 98% open rate with SMS marketing campaigns that get a real response, and measurable results. Plus, building a prior consent opt-in list. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and teams along every customer touchpoint.
8.2
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
BulkSMS.com
BulkSMS
BulkSMS is a SMS messaging service provider offering two-way SMS communication services straight from your internet enabled device. The BulkSMS gateway reaches across borders and connects to over 800 mobile network operators world-wide.
8.1
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Tatango
Tatango
Tatango is the industry leader in political mass text messaging software. Our text message marketing software allows political candidates and groups build campaigns, and engage constituents through short codes with text messages.
8.1
Composite
Score
Composite
Score
+83
Emotional
Footprint
Emotional
Footprint
83%
Likeliness to
Recommend
Likeliness
to Recommend
Aloware
Aloware
Aloware is a modern contact center solution built to triple performance with unlimited calling, texting, and automation. Aloware is the modern contact center solution for sales and support teams around the world. Our all-in-one, turnkey software gives your business the ability to engage with your customers in ways they'll love: via cell phone, text message, and social messengers.
7.5
Composite
Score
Composite
Score
+76
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
