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Tatango Logo
Tatango

Tatango

7.2 / 10
Category
Tatango
7.2 / 10

What is Tatango?

Tatango is the industry leader in political mass text messaging software. Our text message marketing software allows political candidates and groups build campaigns, and engage constituents through short codes with text messages.

Company Details


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Tatango Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tatango.

83 Likeliness to Recommend

100 Plan to Renew

75 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tatango?

8% Negative
38% Neutral
54% Positive

Pros

  • Enables Productivity
  • Respectful
  • Fair
  • Over Delivered

Feature Ratings

Average 79

Text Messaging

90

Scheduled Messaging

82

Opt-in

79

Application Integration

78

Loyalty Promotions Management

77

Surveys Feedback

77

Communication Archive

76

Mobile Payments

75

Social Media Marketing Management

75

Mobile Marketing Management

75

Marketing Analytics

73

Vendor Capability Ratings

Average 79

Ease of IT Administration

100

Ease of Implementation

90

Availability and Quality of Training

89

Ease of Customization

89

Quality of Features

89

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

78

Ease of Data Integration

72

Vendor Support

70

Business Value Created

55

Breadth of Features

46

Tatango Reviews

Jessica E.

  • Role: C-Level
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Easy to use and cost effective. Best team!

Likeliness to Recommend

9 / 10

What differentiates Tatango from other similar products?

Customer service team and desire to improve the product

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Not being able to unschedule a far in advance time zone based send

What recommendations would you give to someone considering this product?

This is it! We've done rigorous testing for clients and Tatango wins head to head with competitors

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Luke G.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Aug 2022

Great product, easy to use and implement.

Likeliness to Recommend

6 / 10

What differentiates Tatango from other similar products?

It's easier to see which of your messages or campaigns did well in comparison to others on Tantango.

What is your favorite aspect of this product?

The ease of use.

What do you dislike most about this product?

Can take a while to download some of your data.

What recommendations would you give to someone considering this product?

Definitely would recommend Tantango to anyone looking for quick and easy SMS marketing capabilities.

Pros

  • Continually Improving Product
  • Fair
  • Helps Innovate
  • Reliable
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Anonymous Reviewer

Submitted Aug 2022

Fantastic product and support.

Likeliness to Recommend

7 / 10

Pros

  • Performance Enhancing
  • Enables Productivity
  • Respectful
  • Fair

Cons

  • Less Generous
  • Charges for Enhancements