Twilio

Twilio MessagingX

8.1 /10

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What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

90 Likeliness to Recommend

91 Plan to Renew

72 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

7% Negative

4% Neutral

89% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 86

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Mobile Marketing Management

Surveys Feedback

Social Media Marketing Management

Marketing Analytics

Mobile Payments

Loyalty Promotions Management

Vendor Capability Ratings

Average 88

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Quality of Features

Breadth of Features

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Ease of Customization

Vendor Support

Availability and Quality of Training

Twilio MessagingX Reviews

Martina E.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Scalable, sms marketing program.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

No other sms marketing program, integrates with as much messaging channels as Twilio. In a Marketing context, this is what sets Twilio apart from every other close substitute that I know of and it is the top reason why we adopted and are still using Twilio messaging X.

What is your favorite aspect of this product?

I love that Twilio provides recipients of our marketing messages with the option, to opt out of getting messages from us. This is very important for my department, from the perspective of complying with local , regulatory laws .

What do you dislike most about this product?

From my own perspective of using Twilio messaging X in the marketing department, there is the general feeling among my team members that Twilio does not provide enough marketing analytical data on our target audience interaction with marketing contents, sent through traditional sms and messaging applications via Twilio.

What recommendations would you give to someone considering this product?

Twilio does sms marketing correctly. There are no restrictions or down times.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Rosemary R.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Twilio messaging X is unmatched.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

It is the ease of integration for me. Its turnkey API and software development kit ( SDK ) provisions are simplified and easy to integrate into our applications to power multi-factor authentication protocols on our software products.

What is your favorite aspect of this product?

Twilio messaging X integrates with the leading messaging platforms globally, whether it is SMS and MMS or conversational chat platforms such as Google business messages, Telegram, WhatsApp and Facebook messenger. As a result of the aforementioned integrations, Twilio messaging X leaves us spoilt for choice., as far as delivering messaging content to users of our applications is concerned.

What do you dislike most about this product?

From a professional level, I have only ever had good experiences using Twilio , at least as far as its use within my department is concerned

What recommendations would you give to someone considering this product?

Twilio messaging X omnichannel messaging capabilities is important for the modern day business, for effectively delivering messaging contents to targeted users.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Tony Y.

Role: C-Level
Industry: Media
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Mar 2024

A costly yet "Unrivaled" communication tool

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

Twilio MessagingX stands out for its comprehensive communication solutions which offers extensive API capabilities for integrating various messaging services like SMS, MMS, WhatsApp, and any other messaging on the same window.

What is your favorite aspect of this product?

The ability to integrate multiple messaging channels seamlessly into one system is my favorite aspect of Twilio MessagingX. This multi-channel approach allows for more effective and personalized communication with customers, enhancing overall engagement and satisfaction.

What do you dislike most about this product?

As all other major products in the market, the cost is usually high for small companies to be able to afford it, but that comes due having a very high-quality product that needs a lot of cost to maintain.

What recommendations would you give to someone considering this product?

Twilio MessagingX is a costly solution yet is very good for maintaining a happy customer. You can start small with them and scale up with time, I highly recommend that you get in touch with one of their sales agents who will be able to help you define and draw a clear road map to enhance your customer engagement.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Twilio MessagingX

What is Twilio MessagingX?

Company Details

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Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Twilio MessagingX Ratings

90 Likeliness to Recommend

91 Plan to Renew

72 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Opt-in Provides an opt-in option for potential subscribers.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Twilio MessagingX Reviews

Martina E.

Scalable, sms marketing program.

Likeliness to Recommend

Pros

Rosemary R.

Twilio messaging X is unmatched.

Likeliness to Recommend

Pros

Tony Y.

A costly yet "Unrivaled" communication tool

Likeliness to Recommend

Pros

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1
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Feature Ratings

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Mobile Marketing Management

Surveys Feedback

Social Media Marketing Management

Marketing Analytics

Mobile Payments

Loyalty Promotions Management

Vendor Capability Ratings

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Quality of Features

Breadth of Features

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Ease of Customization

Vendor Support

Availability and Quality of Training