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Data Quadrant Awards 2022

Sales Intelligence


SoftwareReviews names Adapt, Lusha, and Cognism as Sales Intelligence Data Quadrant Award Winners.


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Sales Intelligence

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Sales Intelligence Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Adapt.io

Adapt

Adapt is a unified sales acceleration platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing leaders, recruiters and decision-makers to connect faster, engage seamlessly and start prospecting without any delay. From finding the right connects to building qualified leads and engaging with prospects, Adapt is built for modern marketers and sales teams to hit the target faster.

8.4

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
12Reviews

Lusha Ltd.

Lusha

Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles.

8.4

Composite
Score

Composite
Score

+85

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
27Reviews

Cognism Ltd

Cognism

Cognism is a powerful sales acceleration platform that uses Revenue AI technology to help companies grow by engaging their next greatest business opportunities. Powered by patented AI technology, we provide salespeople, growth marketers, RevOps professionals and Go-To-Market leaders with complete, intelligent, actionable, compliant data to find and deliver new revenue, faster.

8.3

Composite
Score

Composite
Score

+83

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
14Reviews

Vendor Capability Awards


Availability and Quality of Training

Cognism

Badge Winner

Breadth of Features

ZoomInfo

Badge Winner

Business Value Created

Cognism

Badge Winner

Ease of Customization

Seamless AI

Badge Winner

Ease of Data Integration

Adapt

Badge Winner

Ease of IT Administration

Seamless AI

Badge Winner

Ease of Implementation

Lusha

Badge Winner

Product Strategy and Rate of Improvement

Adapt

Badge Winner

Quality of Features

Lusha

Badge Winner

Usability and Intuitiveness

Adapt

Badge Winner

Vendor Support

Cognism

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Cognism


Breadth of Features

ZoomInfo


Business Value Created

Cognism


Ease of Customization

Seamless AI


Ease of Data Integration

Adapt


Ease of IT Administration

Seamless AI


Ease of Implementation

Lusha


Product Strategy and Rate of Improvement

Adapt


Quality of Features

Lusha


Usability and Intuitiveness

Adapt


Vendor Support

Cognism


Other Evaluated Vendors


Seamless AI

Seamless AI

Seamless.AI builds software to help every professional in the world create new relationships, opportunities and revenue, faster than ever before. We are built on the core purpose of creating “great lives for great people,” which extends beyond our great employees to our clients, partners, and supporters. This guiding principle informs every decision we make, attracting a diverse body of intelligent and talented people who in turn, reinforce these values daily to everyone we engage with.

8.0

Composite
Score

Composite
Score

+72

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

23Reviews

LinkedIn Corporation

Sales Navigator

LinkedIn Sales Navigator, available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker.

7.9

Composite
Score

Composite
Score

+76

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

23Reviews

ZoomInfo Technologies Inc

ZoomInfo

ZoomInfo is used by salespeople, marketers, and recruiters to optimize their lead generation efforts by providing them access to a vast business contact database and numerous sales intelligence and prospecting tools. The ZoomInfo platform equips sales professionals with tools to help with territory planning, lead scoring, prospecting, targeted outreach, and more. From a marketing perspective, ZoomInfo can help companies understand their ideal customers and target companies who visit their websites in real time.

7.8

Composite
Score

Composite
Score

+70

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

32Reviews

Dun & Bradstreet Inc

D&B Hoovers

D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to help grow their business.

7.3

Composite
Score

Composite
Score

+69

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

13Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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