Data Quadrant Awards 2024
Sales Intelligence
SoftwareReviews names Cognism, Apollo, Hunter, and Sales Navigator as Sales Intelligence Data Quadrant Award Winners.
View Category
Sales Intelligence
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
Cognism Ltd
Cognism
Cognism is a powerful sales acceleration platform that uses Revenue AI technology to help companies grow by engaging their next greatest business opportunities. Powered by patented AI technology, we provide salespeople, growth marketers, RevOps professionals and Go-To-Market leaders with complete, intelligent, actionable, compliant data to find and deliver new revenue, faster.
8.8
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Apollo
Apollo
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
8.7
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Hunter Web Services, Inc
Hunter
Hunter makes it incredibly easy to reach out to other professionals. We help sales, recruiters and marketers connect with the relevant people with simple and powerful tools. Hunter organizes the data gathered from billions of public web pages and distributes it through tools that anyone can use. Our products are already adopted by 1,500,000 users and companies like Google, IBM and Microsoft.
8.2
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
LinkedIn Corporation
Sales Navigator
LinkedIn Sales Navigator, available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker.
8.2
Composite
Score
Composite
Score
+72
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
Hunter
Breadth of Features
ZoomInfo SalesOS
Business Value Created
Cognism
Ease of Customization
UpLead
Ease of Data Integration
Adapt
Ease of IT Administration
Cognism
Ease of Implementation
UpLead
Product Strategy and Rate of Improvement
Adapt
Quality of Features
Adapt
Usability and Intuitiveness
Adapt
Vendor Support
Adapt
Vendor Capability Awards
Availability and Quality of Training
Hunter
Breadth of Features
ZoomInfo SalesOS
Business Value Created
Cognism
Ease of Customization
UpLead
Ease of Data Integration
Adapt
Ease of IT Administration
Cognism
Ease of Implementation
UpLead
Product Strategy and Rate of Improvement
Adapt
Quality of Features
Adapt
Usability and Intuitiveness
Adapt
Vendor Support
Adapt
Other Evaluated Vendors
Lusha Ltd.
Lusha
Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles.
8.1
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
ZoomInfo Technologies Inc
ZoomInfo SalesOS
Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo SalesOS.
8.1
Composite
Score
Composite
Score
+69
Emotional
Footprint
Emotional
Footprint
83%
Likeliness to
Recommend
Likeliness
to Recommend
Adapt.io
Adapt
Adapt is a unified sales acceleration platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing leaders, recruiters and decision-makers to connect faster, engage seamlessly and start prospecting without any delay. From finding the right connects to building qualified leads and engaging with prospects, Adapt is built for modern marketers and sales teams to hit the target faster.
7.9
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
UpLead
UpLead
UpLead is a B2B data provider and technology company based in Southern California providing instant access to millions of verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find your next customers. API and CRM integrations available.
7.7
Composite
Score
Composite
Score
+82
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Seamless AI
Seamless AI
Seamless.AI builds software to help every professional in the world create new relationships, opportunities and revenue, faster than ever before. We are built on the core purpose of creating “great lives for great people,” which extends beyond our great employees to our clients, partners, and supporters. This guiding principle informs every decision we make, attracting a diverse body of intelligent and talented people who in turn, reinforce these values daily to everyone we engage with.
7.5
Composite
Score
Composite
Score
+76
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
HubSpot
Clearbit
Clearbit delivers complete, always-fresh visitor, contact, and account profiles, so you’re prepared to reach the right people, make great first impressions, and nurture relationships throughout their lifecycle. It is a marketing data platform that applies real-time intelligence across your entire stack to improve acquisition, conversion, and operations. Clearbit helps you know your customers to win your market.
7.4
Composite
Score
Composite
Score
+77
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
Bombora Inc
Bombora
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
7.3
Composite
Score
Composite
Score
+85
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
