Salesforce.com Inc

Salesforce Email Studio

6.8 /10

What is Salesforce Email Studio?

Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing strategies to sophisticated campaigns using Predictive Intelligence. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and predefined event triggers, you can automatically send relevant messages at any time during the customer lifecycle.

Company Details

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Salesforce Email Studio Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Email Studio.

84 Likeliness to Recommend

2
Since last award

84 Plan to Renew

3
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Email Studio?

9% Negative

9% Neutral

82% Positive

Pros

Fair
Reliable
Trustworthy
Unique Features

Feature Ratings

Average 76

Sales Intelligence & Conversion Rates

100

Surveys and Polling

100

Auto-Responders

Campaign Management

Email Delivery

Content Authoring

Basic Reporting and Analytics

Contact Database

Text Messaging

Dynamic Content

A/B Testing

Vendor Capability Ratings

Average 70

Quality of Features

Breadth of Features

Business Value Created

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Salesforce Email Studio Reviews

Anna M.

Role: Sales Marketing
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Very user friendly and lots of training guides

Likeliness to Recommend

8 /10

What differentiates Salesforce Email Studio from other similar products?

robust features and functionalities that other providers dont have. Campaign development tools and reporting

What is your favorite aspect of this product?

einstein ai

What do you dislike most about this product?

Nothing to say

What recommendations would you give to someone considering this product?

Robust set of tools, if you dont have the team or a plan to exploit them all you will be missing out

Pros

Continually Improving Product
Inspires Innovation
Includes Product Enhancements
Reliable

Bala K.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Highly customizable + deep functionality

Likeliness to Recommend

10 /10

What differentiates Salesforce Email Studio from other similar products?

Nobody got fired for choosing Salesforce. It's an amazing product with deep functionality. A/B testing and email automation with Pardot are true differentiators.

What is your favorite aspect of this product?

Customization based on organizations requirement

What do you dislike most about this product?

Over pricey

What recommendations would you give to someone considering this product?

If budget is not a problem, you can definitely count on Salesforce for your email marketing

Pros

Reliable
Enables Productivity
Respectful
Generous Negotitation

Karan N.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

SFMC Email Studio - Best marketing automation tool

Likeliness to Recommend

10 /10

What differentiates Salesforce Email Studio from other similar products?

Salesforce Marketing Cloud has easy integration with Salesforce.com products which allows for personalizing email marketing with customer sales and service data. With Marketing Cloud connect we can include buyer attributes for providing a personalized experience to our customers.

What is your favorite aspect of this product?

Integration with Salesforce sales and service cloud Customizable data extensions for including buyer attributes in emails Ability to connect to external FTP

What do you dislike most about this product?

The platform is not user friendly for beginners Mobile and push messaging needs improvement More granularity in automation

What recommendations would you give to someone considering this product?

Email Studio is suited for either small or large companies with a big marketable database and that a good amount of employees will be working on the tool. Some knowledge of Salesforce is also needed for better implementation for the tool, so if an external salesforce admin is needed for implementation, that could increase setup costs.

Pros

Helps Innovate
Reliable
Trustworthy
Effective Service

Salesforce Email Studio

What is Salesforce Email Studio?

Company Details

Need Assistance?

Salesforce Email Studio Ratings

84 Likeliness to Recommend

2 Since last award

84 Plan to Renew

3 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Salesforce Email Studio?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Surveys and Polling Ability to survey customers and gather feedback.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Text Messaging The capability to send messages by SMS in addition to email.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Salesforce Email Studio Reviews

Anna M.

Very user friendly and lots of training guides

Likeliness to Recommend

Pros

Bala K.

Highly customizable + deep functionality

Likeliness to Recommend

Pros

Karan N.

SFMC Email Studio - Best marketing automation tool

Likeliness to Recommend

Pros

2
Since last award

3
Since last award

1
Since last award

Feature Ratings

Sales Intelligence & Conversion Rates

Surveys and Polling

Auto-Responders

Campaign Management

Email Delivery

Content Authoring

Basic Reporting and Analytics

Contact Database

Text Messaging

Dynamic Content

A/B Testing

Vendor Capability Ratings

Quality of Features

Breadth of Features

Business Value Created

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

Vendor Support