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What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Marketing Workflow Management
Email Marketing Automation
Marketing Asset Management
Advanced Data Segmentation
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Rohit S.
- Role: Consultant
- Industry: Engineering
- Involvement: End User of Application
Submitted Jul 2022
Features are okay
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Release new features
What is your favorite aspect of this product?
Scalability of its apps
What do you dislike most about this product?
Performance is not reliable
What recommendations would you give to someone considering this product?
Improve the reliability of software
Pros
- Helps Innovate
- Client's Interest First
- Reliable
- Effective Service
Cons
- Slower Product Innovation
- Wastes Time
- Less Productive
Michelle D.
- Role: Consultant
- Industry: Not for Profit
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2022
Has its flaws but works well and gets the job done
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
the coding aspect can be daunting should you copy and past from different document's.
What is your favorite aspect of this product?
I don't really have a favorite. I am still learning the nuances of the platform.
What do you dislike most about this product?
The copy and past feature will give you a different code each time. This makes it difficult to correct when creating an email.
What recommendations would you give to someone considering this product?
I wish there was a drag and drop feature for importing content. I would like to fix an error without having to go into the html
Pros
- Respectful
- Acts with Integrity
- Reliable
- Trustworthy
Cons
- Vendor Friendly Policies
- Commodity Features
Cheryl F.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Salesforce can help you improve your data
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Compared to the past email marketing technologies we employed, drip campaigns were significantly more beneficial to us. The Salesforce connectivity made it simple for us to create the customer journeys. With all the automation, it is really more effective to construct journey models so that we can consistently provide the same quality for our campaigns. I'm also incredibly happy with how the new templates we created look and feel, as well as how appealing they are on mobile devices.
What is your favorite aspect of this product?
I like some of the following features: The sales team can use this because it is simple to use; Salesforce's management of data is excellent; it has many tools that make the process simple and significantly more reliable; I love the database integrations, features that can be customized, and ease of use that let us communicate with visitors quickly and fluently.
What do you dislike most about this product?
I find it annoying that you can only have one data extension or point of entry (DE). Also, you have to design an automatic system to update the DE because the trip doesn't do it automatically. also every month, a new password change request is made, which seems unnecessary to me.
What recommendations would you give to someone considering this product?
Salesforce is one of the finest among its rivals in the market for creating, deploying, and tracking emails. Get the best CRM on the market to automate all the hard work your sales team performs to mine data and uncover trends, AND put it all to the cloud for a collaborative experience. Additionally, its Einstein function enables us to interact with consumers more effectively.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service