Salesforce.com Inc

Salesforce Marketing Cloud

9.0 /10

103 Reviews Write a Review

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

2% Negative

5% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Marketing Analytics

Community Marketing Management

Social Media Marketing Management

Email Marketing Automation

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Average 85

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Radhika C.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

An excellent tool for ESP.

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Personalized recommendations should be taken into account by every online store trying to boost conversions and average order size. Due to its high price, small enterprises should refrain from using it. Additionally, it would be inconvenient for people whose product options are limited. The appeal draws the customer's focus to the most crucial goods. Only if you have a large selection does this make sense.

What is your favorite aspect of this product?

Advertising studio could have been more cost-effective; email studio is a good solution with scale for millions of client records. It might be worthwhile when included in a marketing cloud bundle with several other products, but on its alone, it is a subpar offering. Lead and real-time ad management progress step by step. Reports for both can be printed directly from the dashboard. It is also a fantastic resource for outside sources.

What do you dislike most about this product?

Applications from Salesforce are way too pricey. Although it requires little upkeep, it lacks inventiveness. Although they have email templates, loading more takes time. We must keep using different templates. The marketing cloud's products feel disconnected, presumably due to all of Salesforce's acquisitions. Contrary to what Salesforce would like you to believe, this product suite is only partially unified.

What recommendations would you give to someone considering this product?

Working in Salesforce feels more like real marketing than creating computer software, which alters one's viewpoint of using a tour builder. Even at the brainstorming stage, it is simple to use thanks to the drag-and-drop function and its high level of intuitiveness. All of our retail websites receive customized suggestions due to Marketing Cloud.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Danielle M.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Extremely responsive designs and layouts

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud lets us import our contact list for fast and easy email campaigns, and it’s even got list building tools and list segmentation that helped us get started. This service incorporates Facebook, Instagram, and Google ads into its mix, and Salesforce Marketing Cloud has a useful marketing calendar for keeping it all straight

What is your favorite aspect of this product?

Salesforce Marketing Cloud really pulls out all the stops when it comes to email marketing. We enjoy the attractive email templates that are responsive and totally customizable. The drag-and-drop editor is even more intuitive than the ones I have been using

What do you dislike most about this product?

We expect incredibly detailed analytics and reporting that includes data that many other marketing firms leave out, like what device is being used and which links are the hottest

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud is an affordable email marketing tool, especially considering the number of features you get. It makes it easy to create, optimize and send email campaigns, and combines SMS reminders with follow-up reminders for transactions

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Faizan ul H.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

excellent features

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

it provides banks the capability to delve into customer career milestones

What is your favorite aspect of this product?

cloud technology feature

What do you dislike most about this product?

nothing. I just love it

What recommendations would you give to someone considering this product?

it helps you deliver unparallel customer experiences

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

89 Likeliness to Recommend

97 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Radhika C.

An excellent tool for ESP.

Likeliness to Recommend

Pros

Danielle M.

Extremely responsive designs and layouts

Likeliness to Recommend

Pros

Faizan ul H.

excellent features

Likeliness to Recommend

Pros

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Community Marketing Management

Social Media Marketing Management

Email Marketing Automation

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration