What is Omnisend?
Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceOmnisend Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Omnisend.
89 Likeliness to Recommend
95 Plan to Renew
1
Since last award
92 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Omnisend?
Pros
- Enables Productivity
- Friendly Negotiation
- Respectful
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Customer Journey Modelling
Marketing Analytics
Multivariant Testing
Email Marketing Automation
Marketing Project Management
Marketing Asset Management
Mobile Marketing Management
Marketing Master Data Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Data Integration
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Ease of IT Administration
Ease of Customization
Omnisend Reviews
Irene S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Feb 2022
Integral to our small business
Likeliness to Recommend
What differentiates Omnisend from other similar products?
Very professional, robust email & sms marketing platform, integrates easily with our Shopify website.
What is your favorite aspect of this product?
It's very easy to use and I love looking into the analytics of a campaign
What do you dislike most about this product?
Minor, but I wish there were more customizable font options.
What recommendations would you give to someone considering this product?
This is an integral part of our small business marketing plan. We don't currently pay for any ads, but our email marketing generates a reliable boost in our monthly sales thanks to Omnisend.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
- Role: C-Level
- Industry: Retail
- Involvement: Initial Implementation
Submitted Feb 2022
Bait and Switch by the sales person
Likeliness to Recommend
Pros
- Friendly Negotiation
- Acts with Integrity
Cons
- Vendor Friendly Policies
- Less Fair
- Vendor's Interest First
Gerrit H.
- Role: Consultant
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jan 2022
Made to improve eCommerce performance
Likeliness to Recommend
What differentiates Omnisend from other similar products?
Omnisend has been created with eCommerce in mind, and you feel that when you use it.
What is your favorite aspect of this product?
The UI is intuitive and easy to use, the email builder, segmentation and automations are very powerful.
What do you dislike most about this product?
The reporting is very basic, even the reporting in the pro plan could really be improved. For proper reporting and analytics you nee to build your own dashboard with data collect from Omnisend.
What recommendations would you give to someone considering this product?
Make a price comparison and test different products before you commit. People have different preferences with regards to UI. I am exclusively working with Omnisend - if a new client wants me to work on their email marketing I make them migrate, unless they are not in the eCommerce space.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy