What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Integrity
Conversion Analysis
Data Analysis and Survey Function
Audience Segmentation
Data Warehousing
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
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Mixpanel Reviews
Priyanka A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2022
A perfect solution for website analytics
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mix panel is my favorite solution for website analytics. Also, the reporting is very detailed which helps you to easily understand the user behavior.
What is your favorite aspect of this product?
The integration is super easy. I was able to understand it within the couple of hours. due to the proper documentation.
What do you dislike most about this product?
There is nothing which I dislike about this tool. I am using it for website analytics and It has all the options available for website analytics.
What recommendations would you give to someone considering this product?
If you are looking for a proper website analytics system then this is the best option.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Paolo S.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2022
Easy to use and extremely powerful for any PM
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
It's extremely easy to use. Any PM or product designer can run quantitative discovery activities independently.
What is your favorite aspect of this product?
The learning curve is really smooth
What do you dislike most about this product?
A better mobile app
What recommendations would you give to someone considering this product?
It's a game changer to improve the productivity of your product organization
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Federico M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
"The best product analytics"
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
The ease in collecting and interacting with the collected data, in addition to the different analysis options made available by the tool.
What is your favorite aspect of this product?
Mixpanel is the best analytics tool. Its best aspects are in the ease of integration, in the consistency and solidity of the collected data and above all the infinite possibilities of analysis that this tool is able to generate, starting from the most basic ones down to the smallest detail.
What do you dislike most about this product?
I did not find any particular negative aspects in the tool.
What recommendations would you give to someone considering this product?
Mixpanel is an excellent product and I would recommend it to anyone who wants to better understand the data generated by their platform. The integration is simple and, following an initial learning phase, it is possible to start using the tool at its best for both technical and business / marketing teams.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
