What is Meta Ads Manager?
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
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88 Likeliness to Recommend
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+74 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meta Ads Manager?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Audience Identification
Advertisement Placement
Role-Based Access Controls
Advertisement Content Curation
Advertisement Reporting
Demand-Side Capabilities
Supply-Side Capabilities
MarTech Ecosystem integration
Data Management Platform Capabilities
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Meta Ads Manager Reviews
Bryn R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
Essential for developing a Facebook audience
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
More than ever before, brands are unable to rely solely on organic traffic. Facebook Ads Manager gives them the ability to create engaging ad content, target desired audiences and set goals that range that include (but aren't limited to) Page Likes, video views, link clicks or engagements. It's truly a must if you're planning on using Facebook for your business or brand.
What is your favorite aspect of this product?
They make it incredibly easy to create and target specific audiences based on interests, location, age or the device they're using. Other social media sites offer similar features, but Facebook's tends to be the most accurate in their projections for what you'll get with each parameter.
What do you dislike most about this product?
Their client services team is incredibly helpful, but you really need to spend some money before you can schedule time with them. It's a little frustrating that you only get that access from time to time.
What recommendations would you give to someone considering this product?
If you're active on Facebook, you need to be using the Ads Manager to grow your brand. Organic content can only get you so far, and it's easier than ever to set up ad campaigns that will help you connect with the audience you want.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
DeBow P.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2022
Constantly changing, poor advertising support
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
Facebook Ads Manager is a required platform for those who can't afford to go through a third party. If you can afford to avoid the headache of FB's ad platform - I implore you to do it.
What is your favorite aspect of this product?
I do love the custom and lookalike audience options to expand targeting while simultaneously narrowing it down. Also love the introduction to Audience Network that essentially brings display ads to the laymen.
What do you dislike most about this product?
Very ineffective and frustrating support. Constantly updating and when the platform updates, the features glitch which can impact ad delivery.
What recommendations would you give to someone considering this product?
Take the Facebook Blueprint - not necessarily with the goal of purchasing a certification, but for learning the platform. Do not go to outside sources for training as FB regularly updates and changes its interface making outside training sources obsolete.
Pros
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Cons
- Less Effective Service
- Wastes Time
- Leverages Incumbent Status
Litsa K.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2022
Could be easier but wouldn't change it.
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
Customization is better. Has the A/B testing that helps.
What is your favorite aspect of this product?
Expected views per ad on your specific target group. And that you can easily change the amount you wish to pay and see an estimate of results.
What do you dislike most about this product?
Getting from one page to the other is a bit complicated. You usually have to go back to page before.
What recommendations would you give to someone considering this product?
It works. It's trustworthy. Targets are true to estimate.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Caring