What is Meta Ads Manager?
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMeta Ads Manager Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Meta Ads Manager.
88 Likeliness to Recommend
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+74 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meta Ads Manager?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Audience Identification
Advertisement Placement
Role-Based Access Controls
Advertisement Content Curation
Advertisement Reporting
Demand-Side Capabilities
Supply-Side Capabilities
MarTech Ecosystem integration
Data Management Platform Capabilities
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Meta Ads Manager Reviews
Ruby G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
best way to manage all your facebook ads
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
By creating a dedicated account for monitoring your advertising campaigns, you can keep track of all your ad placements and performance metrics in one place. You can also set up automated workflow processes to track and respond to performance-related actions such as clicks and conversions.
What is your favorite aspect of this product?
With the launch of the Facebook Audience Network (AN), you can now deliver ads directly to people who've previously engaged with your content on Facebook. This gives you a way to reach new audiences and drive engagement with your existing fans.
What do you dislike most about this product?
Its a little complicated to understand for the first time.
What recommendations would you give to someone considering this product?
There are many reasons why people should be using an ad platform like Facebook Ads Manager to advertise their business. First of all, it’s simple to use. Anyone can create an ad right from their phone or computer. Also, Facebook Ads Manager offers a wide range of tools so you can tailor your ads to your specific needs. Last but not least, Facebook Ads Manager is free! So you have nothing to lose by trying it out.
Pros
- Enables Productivity
- Friendly Negotiation
- Helps Innovate
- Continually Improving Product
Laura E.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2022
Not for B2B
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
It is easy to use
What is your favorite aspect of this product?
I do not have one
What do you dislike most about this product?
It's irrelevant to my industry, but I feel like I have to be on it
What recommendations would you give to someone considering this product?
I mean, its Facebook, you sort of have to have it
Timothy C.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2022
Intuitive, powerful ad platform has some glitches
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
Access to advertising on Facebook and Instagram
What is your favorite aspect of this product?
Being able to advertise on Facebook and Instagram
What do you dislike most about this product?
The fact that some of their reporting features don't really work as advertised.
What recommendations would you give to someone considering this product?
Make sure you are putting a lot of thought and effort into your messaging and creatives - these will improve your performance greatly.
Pros
- Caring
- Respectful
- Fair
- Reliable
Cons
- Less Efficient Service
- Vendor Friendly Policies
- Leverages Incumbent Status