Matomo Customer Reviews 2024

Matomo

7.8 /10

What is Matomo?

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. Designed to give you the most conclusive insights with a complete range of features such as heat-maps, sessions recordings, goals, form analytics, ecommerce and funnels matomo provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.

Company Details

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Matomo Ratings

Real user data aggregated to summarize the product performance and customer experience.

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Matomo?

0% Negative

10% Neutral

90% Positive

Pros

Reliable
Trustworthy
Effective Service
Client Friendly Policies

Feature Ratings

Average 79

Audience Segmentation

Data Visualization

API Framework

Audience Demographics

Customer Journey Modelling

Device and Browser Analytics

Customer Value Analysis

Paid Search Integration

Social Media Analytics

Conversion Analysis

Search Engine Optimization

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of IT Administration

Business Value Created

Ease of Data Integration

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Vendor Support

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Matomo Reviews

Bartolo L.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use, good value for money, GDPR compliant

Likeliness to Recommend

7 /10

What differentiates Matomo from other similar products?

GDPR compliance

What is your favorite aspect of this product?

Easy to use, especially when compared to Google Analytics

What do you dislike most about this product?

Data visualization can be improved

What recommendations would you give to someone considering this product?

To add more API integrations with third-party softwares

Pros

Efficient Service
Altruistic
Continually Improving Product
Performance Enhancing

Aardling D.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

Good and safe alternative for Google Analytics!

Likeliness to Recommend

10 /10

What differentiates Matomo from other similar products?

Open source, great privacy aspects. Easy to use and a fair and transparent organization behind it.

What is your favorite aspect of this product?

Privacy, open source

What do you dislike most about this product?

WordPress plugin to link to custom Matomo install has not been recently updated. It worries me a little.

What recommendations would you give to someone considering this product?

Try it out and ditch Google Analytics :)

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Efficient Service

Alyson B.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Matomo's customizable dashboards

Likeliness to Recommend

10 /10

What differentiates Matomo from other similar products?

Matomo is an open Source Flexibility platform because it an open-source platform, Matomo allows for extensive customization and integration, making it adaptable to diverse business needs. Matomo provides accurate data without sampling that can ensuring precise insights even in high-traffic scenarios.

What do you dislike most about this product?

Matomo on a server can be resource-intensive that especially for high-traffic websites. This may require additional server capacity. Matomo supports a variety of integrations but some users may find that certain third-party integrations common in other analytics tools are not as readily available.

What recommendations would you give to someone considering this product?

Matomo a robust and privacy-centric web analytics platform that provides an open-source alternative to Google Analytics. With a commitment to user data ownership and privacy, Matomo has evolved over the years that incorporating additional features that set it apart in the analytics landscape.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Matomo

What is Matomo?

Company Details

Need Assistance?

Matomo Ratings

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Matomo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Matomo Reviews

Bartolo L.

Easy to use, good value for money, GDPR compliant

Likeliness to Recommend

Pros

Aardling D.

Good and safe alternative for Google Analytics!

Likeliness to Recommend

Pros

Alyson B.

Matomo's customizable dashboards

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Data Visualization

API Framework

Audience Demographics

Customer Journey Modelling

Device and Browser Analytics

Customer Value Analysis

Paid Search Integration

Social Media Analytics

Conversion Analysis

Search Engine Optimization

Vendor Capability Ratings

Ease of Implementation

Ease of IT Administration

Business Value Created

Ease of Data Integration

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Vendor Support

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness