Matomo Customer Reviews 2024

Matomo

7.8 /10

What is Matomo?

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. Designed to give you the most conclusive insights with a complete range of features such as heat-maps, sessions recordings, goals, form analytics, ecommerce and funnels matomo provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.

Company Details

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Matomo Ratings

Real user data aggregated to summarize the product performance and customer experience.

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Matomo?

0% Negative

10% Neutral

90% Positive

Pros

Reliable
Trustworthy
Effective Service
Client Friendly Policies

Feature Ratings

Average 79

Audience Segmentation

Data Visualization

API Framework

Audience Demographics

Customer Journey Modelling

Device and Browser Analytics

Customer Value Analysis

Paid Search Integration

Social Media Analytics

Conversion Analysis

Search Engine Optimization

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of IT Administration

Business Value Created

Ease of Data Integration

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Vendor Support

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Matomo Reviews

Vincent C.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use and privacy-friendly

Likeliness to Recommend

9 /10

What differentiates Matomo from other similar products?

Matomo has two big avantages : it is privacy-friendly (visitors data isn't shared with anyone else) and it's very cost effective (only hosting) if we use the main features.

What is your favorite aspect of this product?

Matomo is GDPR compliant and very easy to implement.

What do you dislike most about this product?

The main issue I have with Matomo is that a lot of features need to pay a subscription and the prices are very high for a small company.

What recommendations would you give to someone considering this product?

If you are concerned by data privacy and the respect of your visitors / customers data, go for Matomo.

Pros

Helps Innovate
Continually Improving Product
Caring
Respectful

Cons

Charges for Enhancements

Claudio G.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Fantastic product, but it need a better UI and UX!

Likeliness to Recommend

9 /10

What differentiates Matomo from other similar products?

Its positive impact and attention to ethical aspects are what truly differentiate Matomo from other analytics tools. Its commitment to privacy, user data protection, and sustainability make it stand out in the digital landscape.

What is your favorite aspect of this product?

The ability to gather comprehensive and ethically-sourced user data while ensuring user privacy and compliance with regulations like GDPR

What do you dislike most about this product?

The data visualization capabilities need enhancement to make insights more accessible and actionable.

What recommendations would you give to someone considering this product?

I highly recommend Matomo for organizations looking to align their digital tools with ethical standards and environmental sustainability. Ensure your IT and business teams are prepared to leverage its full potential, considering its unique approach to data privacy and compliance. The initial setup might require careful planning, but the long-term benefits are worth the effort.

Pros

Respectful
Trustworthy
Caring
Altruistic

David C.

Role: C-Level
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

I like free solution for analytics.

Likeliness to Recommend

10 /10

What differentiates Matomo from other similar products?

We use google and we try change for the future.

What is your favorite aspect of this product?

Open source based

What do you dislike most about this product?

Design and UX.

What recommendations would you give to someone considering this product?

I'd like better design.

Pros

Respectful
Efficient Service
Effective Service
Caring

Matomo

What is Matomo?

Company Details

Need Assistance?

Matomo Ratings

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Matomo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Matomo Reviews

Vincent C.

Easy to use and privacy-friendly

Likeliness to Recommend

Pros

Cons

Claudio G.

Fantastic product, but it need a better UI and UX!

Likeliness to Recommend

Pros

David C.

I like free solution for analytics.

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Data Visualization

API Framework

Audience Demographics

Customer Journey Modelling

Device and Browser Analytics

Customer Value Analysis

Paid Search Integration

Social Media Analytics

Conversion Analysis

Search Engine Optimization

Vendor Capability Ratings

Ease of Implementation

Ease of IT Administration

Business Value Created

Ease of Data Integration

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Vendor Support

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness