What is Matomo?
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. Designed to give you the most conclusive insights with a complete range of features such as heat-maps, sessions recordings, goals, form analytics, ecommerce and funnels matomo provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Company Details
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Get AssistanceMatomo Ratings
Real user data aggregated to summarize the product performance and customer experience.
89 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Matomo?
Pros
- Reliable
- Trustworthy
- Effective Service
- Client Friendly Policies
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Data Visualization
API Framework
Audience Demographics
Customer Journey Modelling
Device and Browser Analytics
Customer Value Analysis
Paid Search Integration
Social Media Analytics
Conversion Analysis
Search Engine Optimization
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Vendor Support
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Matomo Reviews
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2024
Great alternative to Google analytics
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Performance Enhancing
- Unique Features
Adam B.
- Role: Information Technology
- Industry: Government
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
In house data
Likeliness to Recommend
What differentiates Matomo from other similar products?
As a government agency we don't want our visitors to have their traffic monetized by third parties, Matomo allows us to keep our traffic statistics completely in house and private.
What is your favorite aspect of this product?
I can easily export data in useable formats that can be read by non-technical business leaders to gain insights into how our website is being used.
What do you dislike most about this product?
My monthly reports have so much data that is not valuable for management. I need to strip a lot of data out of the reports before I pass them on. It would be nice to have a summary report.
What recommendations would you give to someone considering this product?
you can run this software in parallel with commercial vendors and get an understanding of the statistical differences between the two data sets before you completely transition to Matomo
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Effective Service
Everton P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Good alternative if you care about privacy
Likeliness to Recommend
What differentiates Matomo from other similar products?
It can be self-hosted, which is very important if you care about the privacy of your users,
What is your favorite aspect of this product?
It's very easy to implement and to keep it up to date
What do you dislike most about this product?
Some plugins are costly
What recommendations would you give to someone considering this product?
This is an alternative to Google Analytics, but is a different product. It is a lot simpler, so probably you will not get the same experience. But this is not not a downside, since GA became such a mess lately.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Commodity Features
- Charges for Enhancements