What is Matomo?
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. Designed to give you the most conclusive insights with a complete range of features such as heat-maps, sessions recordings, goals, form analytics, ecommerce and funnels matomo provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Company Details
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Get AssistanceMatomo Ratings
Real user data aggregated to summarize the product performance and customer experience.
89 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Matomo?
Pros
- Reliable
- Trustworthy
- Effective Service
- Client Friendly Policies
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Data Visualization
API Framework
Audience Demographics
Customer Journey Modelling
Device and Browser Analytics
Customer Value Analysis
Paid Search Integration
Social Media Analytics
Conversion Analysis
Search Engine Optimization
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Vendor Support
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Matomo Reviews
Manoj T.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2023
Excellent Product
Likeliness to Recommend
What differentiates Matomo from other similar products?
Matomo offers similar functionality to popular commercial analytics tools like Google Analytics but with an emphasis on data privacy and security.
What is your favorite aspect of this product?
Website Tracking: Matomo provides JavaScript tracking code that can be added to websites to collect data on visitor activity, including page views, referrers, search keywords, and more.
What do you dislike most about this product?
Nothing to dislike but it is less popular than Google' tool
What recommendations would you give to someone considering this product?
I would like to highly recommend people and business owner to use it.
Pros
- Efficient Service
- Effective Service
- Caring
- Helps Innovate
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
User analytics with patience to privacy
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Arzu F.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
Useful settings and cheap price
Likeliness to Recommend
What differentiates Matomo from other similar products?
Google Analytics. Switched because unlike Google Analytics in Matomo you own all the data that is collected from your webpage and it's not shared with any third party.
What is your favorite aspect of this product?
Matomo is open source and self-hosted. It's easy to install and manage this program. It has nearly any advanced feature that you would need from an analytics platform. The best part is that you're in control of your data and privacy.
What do you dislike most about this product?
We face some problems with the geolocation plugin from time to time but that's about it.
What recommendations would you give to someone considering this product?
Matomo helps us monitor the user traffic of our website and allows us to understand their navigation pattern. This in turn results in us being able to come up with new ways to draw their attention. I recommend Matomo to anyone who values their privacy and is willing to pay a bit extra for it.
Pros
- Effective Service
- Client Friendly Policies
- Includes Product Enhancements
- Reliable
Cons
- Less Efficient Service
- Slower Product Innovation
- Less Transparent