What is MailerLite?
Create advanced email marketing campaigns with features like automation, landing pages and surveys.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
93 Plan to Renew
2
Since last award
90 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Segmentation
Email Delivery
Auto-Responders
Email Templates
Dynamic Content
Campaign Management
A/B Testing
Contact Database
Content Authoring
Sales Intelligence & Conversion Rates
Mobile Optimized
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Customization
Ease of IT Administration
Quality of Features
Breadth of Features
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
MailerLite Reviews
Cástor V.
- Role: Operations
- Industry: Banking
- Involvement: End User of Application
Submitted Jan 2024
Boost your marketing analytics with MailerLite
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite simplifies creating, sending, and tracking professional email campaigns tailored to different segments and customer lifecycle stages. The platform provides attractive templates and an easy-to-use drag-and-drop builder for visual design. It also offers granular tracking to provide insights into open rates, click-through rates, links clicked, and conversion rates. Further segmentation by location, device, activity metrics, and other attributes facilitates targeted insights.
What is your favorite aspect of this product?
Powerful workflow automation seamlessly executes sophisticated behaviors like welcome sequences, anniversaries, abandoned carts, and subscriber lifecycles. Robust conditional logic enables personalization through dynamic content blocks in emails. MailerLite specializes in email marketing and integrates with CRM, ecommerce, marketing automation, and other stacks.
What do you dislike most about this product?
Its focused capabilities are precisely what analytics managers need to derive campaign insights. The platform checks all the boxes for executing and optimizing data-driven email strategies.
What recommendations would you give to someone considering this product?
MailerLite is an ideal choice for business analytics managers seeking an easy-to-use yet advanced email marketing platform to unlock campaign insights. Robust analytics and testing empower data-backed optimization for continually improving performance. Boost your marketing analytics with MailerLite today.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Robert P.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Emails and email marketing campaigns made easy
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Ease of use is the main reason I use mailerlite. Pay only for the features you actually use; There's no need to shell out more money for features you'll never activate just to have more features. You make full use of the instrument. It is easy to set up and provides all the tools you need to launch your business and run it efficiently with the help of tags and automations.
What is your favorite aspect of this product?
I've used MailerLite for almost five years and it's an excellent tool. Every interaction with their help has been excellent and they dominate the industry in terms of support. It is quite easy to use thanks to the drag and drop editor. You can find most things covered in their good documentation. Plus, their support is top-notch.
What do you dislike most about this product?
Upgrading from classic MailerLite to the new version of MailerLite was an incredibly painful experience for me. Most of the items were moved, but they weren't set up correctly, so they weren't worth moving. I would have started from the beginning if I had known!
What recommendations would you give to someone considering this product?
Customer support is always willing to go the extra mile to help me, even if my MailerLite account is completely free. Whether you are using a paid or free account, the system is incredibly easy to use, feature-rich, and easy to integrate. The customer service representatives are friendly, approachable, and genuinely helpful on the rare occasion that problems arise.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Saves Time
Kathy H.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Simple lead funnels with GetResponse
Likeliness to Recommend
What differentiates MailerLite from other similar products?
With its intuitive user interface, powerful automation features, responsive email design, and advanced analytics and reporting, GetRespons stands out as one of the best tools on the market.
What is your favorite aspect of this product?
Using GetResponse allows for quick launch of email campaigns. Running an ad hoc campaign takes less time with ready-to-use custom templates. Automation capabilities enable customer engagement. Among my favorite features is the abundance of landing pages and high-converting email templates that can be used to build a newsletter and email list.
What do you dislike most about this product?
One issue is the limited ability to customize email templates and the fact that the price increases based on the number of subscribers. When you upload contacts, the platform can be slow at times.
What recommendations would you give to someone considering this product?
Fast, simple and easy to use. As a feedback tool, easy-to-implement AR, reports and newsletters are fantastic. My day starts with a GR log and I use it every day. No matter what problem I had, the customer service team was there to help me.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Client Friendly Policies