Klaviyo Customer Reviews 2024

Klaviyo

8.8 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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4 Top Rated Capabilities

3 Top Rated Features

2023

5 Top Rated Capabilities

8 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Product Impact

2021

2021 Data Quadrant Gold Medalist

2021

Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

88 Likeliness to Recommend

2
Since last award

96 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative

4% Neutral

95% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 86

Campaign Management

Email Delivery

Auto-Responders

Mobile Optimized

Segmentation

SPAM Compliance

Contact Database

A/B Testing

Email Templates

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.1

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Customer Data Platform

Score 7.8

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Klaviyo Reviews

Adriana (Adri) L.

Role: Operations
Industry: Apparel
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Dec 2023

Great product and easy to use.

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

Easy to segment and schedule multiple emails. It's very easy to go and edit campaigns as well as welcome and sale series. I appreciate the templates and the ability to make complicated and visually pretty emails or add something designed in Canva in one image.

What is your favorite aspect of this product?

Easy to use with a lot of options. Everything is laid out and simple to find, to make edits. I can design a campaign in minutes and send it to different segments. There are so many options available we are planning time to start implementing things in 2024 because they are available and the time spent creating and sending campaigns has been drastically reduced.

What do you dislike most about this product?

Every once in a while there is a glitch. If you make changes in the template they don't always translate to the mobile version. I once added several different logo sizes and deleted all but the one I wanted to use but all the logos were saved in the mobile version, which I didn't check before I sent the campaign. So now I double check but that has only happened once and is a very small problem.

What recommendations would you give to someone considering this product?

Watch the tutorials, they are helpful.

Pros

Inspires Innovation
Respectful
Includes Product Enhancements
Helps Innovate

Michael O.

Role: Information Technology
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Using for hiring for user interviews, saves time

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Easy of use, affordable prices, brand trust

What is your favorite aspect of this product?

Easy of use and saves me a lot of time for email campaigns

What do you dislike most about this product?

Importing data could be improved + analytics on this data Maybe integrate surveys inside of it and then will automatically send another email based on customer previous reviews

What recommendations would you give to someone considering this product?

Just get it. Much easier than send 500 emails manually

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Cy S.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to use, but cost tiered features

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Excellent intuitive UI, makes managing campaigns and flows seamless

What is your favorite aspect of this product?

Advanced scheduling and sending options

What do you dislike most about this product?

Many features blocked behind an additional paywall (CDP)

What recommendations would you give to someone considering this product?

For medium sized businesses, this can be your go-to for all things email

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Klaviyo

What is Klaviyo?

Company Details

Need Assistance?

Awards & Recognition

2021 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Klaviyo Ratings

88 Likeliness to Recommend

2 Since last award

96 Plan to Renew

1 Since last award

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Klaviyo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Customer Data Platform

Klaviyo Reviews

Adriana (Adri) L.

Great product and easy to use.

Likeliness to Recommend

Pros

Michael O.

Using for hiring for user interviews, saves time

Likeliness to Recommend

Pros

Cy S.

Easy to use, but cost tiered features

Likeliness to Recommend

Pros

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Feature Ratings

Campaign Management

Email Delivery

Auto-Responders

Mobile Optimized

Segmentation

SPAM Compliance

Contact Database

A/B Testing

Email Templates

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support