What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
2
Since last award
96 Plan to Renew
1
Since last award
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Mobile Optimized
Segmentation
SPAM Compliance
Contact Database
A/B Testing
Email Templates
Content Authoring
Sales Intelligence & Conversion Rates
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Kristie D.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Mar 2021
Great To Step Up Your Email Marketing
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klayvio is a step up from programs like Mailchimp they work with you making sure you create great email segments and flows as well. They also have just introduced SMS which is great. Klayvio really is the best email platform I have worked on compared to others. Live chat and a support team is so helpful when needed
What is your favorite aspect of this product?
I love the easy-to-use analytics as well as the pre-build email flows and how the segment is already built out for the customer. Makes it easy to use. Also being able to create and target email segments is so great
What do you dislike most about this product?
sometimes the buttons like shop now of buy now don't look great on mobile and we have had our team figure out ways around it
What recommendations would you give to someone considering this product?
Great for a serious business and someone who really wants to target and segment their emails
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: C-Level
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Mar 2021
Amazing product with many features and easy to use
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Manasa G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2021
The Klaviyo Deployment its Wonderful.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
I really love the Klaviyo easy features to customize.
What is your favorite aspect of this product?
Easy for the user to customize email via Klaviyo.
What do you dislike most about this product?
Klaviyo is an easy software to use and they also offer training to the beginners.
What recommendations would you give to someone considering this product?
My favorite email customization software with very simple features to adjust and start using, email Automation the product is also the best.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing