What is iContact?
iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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95 Likeliness to Recommend
100 Plan to Renew
95 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+99 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love iContact?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Segmentation
Dynamic Content
Auto-Responders
Mobile Optimized
Campaign Management
Content Authoring
Email Delivery
Basic Reporting and Analytics
A/B Testing
SPAM Compliance
Contact Database
Vendor Capability Ratings
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Data Integration
Ease of Customization
Ease of Implementation
Business Value Created
Availability and Quality of Training
iContact Reviews
Melissa B.
- Role: Sales Marketing
- Industry: Machinery
- Involvement: End User of Application
Submitted Oct 2022
Engaging every customer on a personal level
Likeliness to Recommend
What differentiates iContact from other similar products?
iContact PRO provides a drag-and-drop email builder, including a library of pre-built templates customizable for our brand. It has in-depth reporting that helps understand our customers better, from a glance
What is your favorite aspect of this product?
The best thing that we liked about iContact PRO is their pre-built marketing automation workflows that are designed to help us drive more revenue. The email builder is very easy to use amd comes with a large selection of email templates
What do you dislike most about this product?
Provide AI-powered design assistant that can use our website and social media accounts to brand our business's email newsletters and help in creation of great autoresponder sequences
What recommendations would you give to someone considering this product?
iContact PRO offers a wide range of tools to make marketing automation, sales funnels, and personalization easy. These features allow you to reach targeted customers in your email list to get more sales
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Joseph S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Provides real-time data on its interface
Likeliness to Recommend
What differentiates iContact from other similar products?
iContact helps us manage subscriber lists by adding new emails via signup forms on our website and by importing lists. The service tracks our emails and provides real-time data on its interface
What is your favorite aspect of this product?
The emails are mobile-friendly, and the interface does not require knowledge of HTML coding. iContact offers monitoring tools that allow us to create aliases and send emails based on demographics or filters
What do you dislike most about this product?
There is limited auto-responder functionality. We are not able to import contacts from Gmail or third-party address books
What recommendations would you give to someone considering this product?
iContact allows you to add contacts to your email lists, preview drafted emails, send or schedule marketing campaigns, and track data regarding sent emails
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mahesh P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2022
User-friendliness with powerful automation
Likeliness to Recommend
What differentiates iContact from other similar products?
iContact comes with an in-depth email segmentation feature. It lets us break down and segment our entire list based on a wide array of categories, such as email opens, contact details, location, etc.
What is your favorite aspect of this product?
The automation map makes it easy to visualize the complete user journey and enables us to keep adding various conditions and triggers to personalize our email marketing campaigns
What do you dislike most about this product?
iContact does not offer top-notch security methods. The company should establish systems and security measures that keep our data and our customers’ information safe.
What recommendations would you give to someone considering this product?
If your deliverability rate is badly impacted by a low reputation or engagement, and you desire to boost it, iContact is the highest-ranking tools in terms of deliverability, and it can ensure a higher rate if yours isn’t up to par right now
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing