iContact Logo
iContact Logo
iContact

iContact

8.8 /10
Category
iContact
8.8 /10

What is iContact?

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

iContact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on iContact.

95 Likeliness to Recommend

100 Plan to Renew

95 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love iContact?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 94

Segmentation

96

Dynamic Content

96

Auto-Responders

96

Mobile Optimized

96

Campaign Management

96

Content Authoring

95

Email Delivery

94

Basic Reporting and Analytics

94

A/B Testing

93

SPAM Compliance

93

Contact Database

93

Vendor Capability Ratings

Average 93

Usability and Intuitiveness

95

Ease of IT Administration

95

Vendor Support

94

Breadth of Features

94

Product Strategy and Rate of Improvement

94

Quality of Features

93

Ease of Data Integration

93

Ease of Customization

92

Ease of Implementation

92

Business Value Created

92

Availability and Quality of Training

90

iContact Reviews

Todd w.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

My experience with icontact

Likeliness to Recommend

9 /10

What differentiates iContact from other similar products?

It's user Interface is easy to utilize and navigate unlike other similar platforms.

What is your favorite aspect of this product?

It's a great service for email marketing . It's great for business accounts. It's cost friendly. Has great customer support system

What do you dislike most about this product?

It's the best I have nothing to dislike towards it since it does what I need

What recommendations would you give to someone considering this product?

Icontact Is one of the best email services out there that you should give it a try

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Crystal M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2021

Inexpensive Marketing Automation

Likeliness to Recommend

9 /10

What differentiates iContact from other similar products?

has mobile access and is easy to use drag and drop tool, compared to marketing 360 is less expensive, has many features that are not yet included for excellent work, however most are excellent to start working with marketing automation, you can easily have a management of work groups and customers that you can comfortably view on a dashboard, plus how easy it is to handle the drag and drop tool, it is very easy to understand and implement.

What is your favorite aspect of this product?

My favorite aspect is the visual analysis, and the ROI analysis and monitoring is very important for me since when doing campaign; As advertising, it is something I do on a daily basis and it is a fundamental part of my work to have all the tools available in a single channel, and Icontact PRO seems extremely easy to handle and without much protocol, it has its limitations because it is an inexpensive program, and there are many features that still need to be acquired, but I feel that little by little the platform is going to do it.

What do you dislike most about this product?

The import and export of data is an aspect that I do not like about this platform, it is extremely difficult for me to be able to extract my clients' data from my email, to place them on the platform, in addition to the analysis of web pages and not being able to have a sales analysis.

What recommendations would you give to someone considering this product?

I recommend this tool for businesses and individuals just starting out with email and marketing automation. The service works as intended and the user interface is fairly easy to use and creates content to send by email. The customer service is second to none, it helps keep track of knowing which emails have been sent and which emails have yet to be sent. IContact PRO technology can eliminate any duplicate person in a contact list, saves time from having to go through thousands of people by ensuring no duplicates.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Effective Service

Daksh S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

A good product

Likeliness to Recommend

9 /10

What differentiates iContact from other similar products?

It allows many features to arrange data more efficiently and effectively.

What is your favorite aspect of this product?

It provides statistics for marketing insights and has various ways of visualising the data better so that one can understand their customers in a better way.It also supports automation which saves a ton of time.

What do you dislike most about this product?

It should have more features for customising email templates.Also,its pricing can add up really fast. I wish there was a way to put stop after a specific price.

What recommendations would you give to someone considering this product?

I would recommend this but do look at the other options in the market. Also, keep in mind even though it is cheap its pricing does add up fast so keep an eye on expenditure.

Pros

  • Helps Innovate
  • Efficient Service
  • Inspires Innovation
  • Saves Time