What is HubSpot Marketing Hub?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
99 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Marketing Project Management
Marketing Analytics
Customer Journey Modelling
SMS Marketing
Mobile Marketing Management
Social Media Marketing Management
Marketing Asset Management
Marketing Master Data Management
Multivariant Testing
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Website Analytics
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.8
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A/B Testing
Score 8.0
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HubSpot Marketing Hub Reviews
David P.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2021
HubSpot helps generate, manage and convert leads.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I've yet to use anything quite like HubSpot so am not well-versed on their main competitors.
What is your favorite aspect of this product?
Whether direct, organic or paid - the way HubSpot allows us to manage and ultimately convert prospects has been impressive. Tremendous level of easily-reviewable detail when it comes to account history, and the features allowing for clear ownership by individual team members especially.
What do you dislike most about this product?
As Director of Search I don't go as deep as often as many of my colleagues. For my marketing and SEO-specific purposes it's been good to great, and I haven't heard any negative feedback from others.
What recommendations would you give to someone considering this product?
If I had to answer, it would be "make sure HubSpot isn't more than you need". I'd also stress the diversity of management and analytics capabilities - plus the way the platform ties everything together into a one-stop-shop. Very easy integration with external tools (i.e. paid ad accounts) is one of my personal favorite advantages.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Eden R.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Perfect Marketing Platform for Any Team!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The usability! Other platforms require so much coding knowledge or having a full stack developer on staff or contracted to implement any customization. HubSpot makes integrations seamless and customization easy with minimal coding required!
What is your favorite aspect of this product?
The automation, integrations into other platforms we use and simplicity when designing, customizing, and scheduling.
What do you dislike most about this product?
Reporting and analytics lacks the advanced customization we would like to have in our dashboards to truly track buyer's throughout their journey and our marketing campaign impact
What recommendations would you give to someone considering this product?
Ask questions, get a demo, and try it out! I have no doubt you will love the capabilities!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sam M.
- Role: Consultant
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Continuous innovation based on UX
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is so much easier and way more functional than any other product out there. Features and functionality dwarf other applications like mail chimp and the automation saves time and frustration.
What is your favorite aspect of this product?
Workflow automation is a cinch
What do you dislike most about this product?
It can be buggy, and support takes forever if you don’t have a dedicated contact
What recommendations would you give to someone considering this product?
Make sure you can justify the cost. It’s expensive, and it will take 6-8 months to pay for itself
Pros
- Continually Improving Product
- Performance Enhancing
- Efficient Service
- Saves Time